Advantages of #Infographics over Written Content

It has been found that people learn and remember information while also looking at visuals. This makes sense because we are constantly looking at our surroundings to become oriented and to make memories. With this in mind, infographics have become very successful in relaying information to desired audiences. Online advertising has picked up on this cue for good reason and now involve an infographic design service in their practices.

Infographics provide small pieces of written text next to a picture that illustrates the text. Sometimes the visual is a chart or graph, other times it is a sketch or representation. Regardless, visuals catch the person’s eye and can encourage the person to read the text that is beside the image.

With technology dominating our lives and constantly stimulating our minds with information, infographics fit neatly into the world of advertising. They are much easier to digest for people with shorter attention spans, and they also help people associate feelings with certain thoughts that may arise. In advertising, cultivating positive emotions, feelings, and thoughts with a product is an excellent way to market.

Different marketing companies have found that photos in infographics yield more clicks and visits to websites. This is perhaps due to the fact that people process images almost 60,000 times faster than text. While infographics make almost any piece of information look more interesting because of this revolutionary presentation, infographics are also not overwhelming to general audiences. In addition, infographics are relatively addicting as they encourage audiences to continue reading to the next graphic where the viewer will probably be more intrigued to continue reading.

With different marketing companies jumping on this new bandwagon, there are several options to get more involved and learn about an infographic design service. An infographic design service helps businesses because of effective marketing strategies, not to mention, infographics are easy and fun for all involved parties.Infographic

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Andre Bourque (SocialMarketingFella) is Editor Emeritus of Technorati.

He covers emerging trends and news in social, mobile, cloud, and related technologies.

Based in San Francisco, he can be contacted via his social channels and at: andrefbourque@gmail.com

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