Andre Bourque (@SocialMktgFella) is Editor Emeritus of Technorati, and a contributing writer for The Huffington Post and Entrepreneur. He's an inbound marketing specialist, an advisor to Social Media Today, and to several startups. He serves as a copywriter, content strategy and messaging consultant.
Social Media Trends

Facebook Faces Big Change Under Zuckerberg’s New Privacy Focus

Mark Zuckerberg has a penchant for looking into the future and understanding what’s next in the world of technology. In a recent 3,200 word post, Zuckerberg discussed a shift in what he foresaw for social networking. He sees the future of social networking is less of a place where public posts are a permanent thing […]

Guest Post Marketing Strategy

How To Increase Conversions By Improving The Customer Journey

Written By: Michelle Deery The route your prospects take to get them from initial interaction with your brand to make a purchase isn’t straightforward. The process has different stages, and it’s key that marketers know how to frame their content and messages for each of these stages to ensure the customer keeps moving through the […]

Blockchain Cannabis

Why Blockchain Is Perfect for the Cannabis Industry

The canna-economy has some core problems. Until they are solved, the industry will not reach the extraordinary potential predicted of its revenues and tax payoffs. Recreational cannabis remains illegal in most states. Banks and investors fear Federal restriction on these financial transactions. And, states have imposed demanding seed-to-sale tracking reports. Few new businesses face such […]

Cannabis

What Does a Mature Cannabis Market Look Like?

Cannabis investors and business owners are finally starting to see the maturing markets they’ve been waiting for. California passed the nation’s first state-level medical marijuana laws in 1996. Since then, ambitious entrepreneurs have looked forward to the eventual day when cannabis would become a stable, legitimate industry with a robust, regulated economy. In some parts […]

Artificial Intelligence Search Engine Optimization (SEO)

Voice Search and SEO: Optimizing Your Site for the Era of AI Assistants

By: Daniel Page  Voice-activated assistants are taking the market by storm. These days, it seems like everyone’s browsing the web with Siri, asking Google Home for advice, or purchasing stuff online with Amazon Alexa. It’s a trend that’s only going to grow more prevalent. Here’s how you can ensure your website’s prepared for it. Less than […]