As written for and published by Social Media Today Jeffrey L. Cohen, of Radian6, spoke about this at the CloudForce Conference in San Francisco last week. It comes down to offering valuable content and building a trusted relationship as key elements to your sales and marketing strategy. People have very short attention spans, and businesses that understand this are producing a frictionless […]
Author: socialmarketingfella
Company Cultures That Work
Automattic has just over 100 employees and helps steer the web world with great products like WordPress. Awesome job titles like “Happiness Engineer” and “Story Wrangler” make the culture fun and inviting. Their people work all over the place and cover the globe. At Automattic, vacation time is up to you, after all, we’re all […]
The New Consumer Definition of Value
As posted in TheCustomerCollective.com Consumers have adopted a new definition of value that encompasses not just price and brand, but also convenience. Part of that convenience is you solving their problem for them, so they don’t have to. Customers don’t want to hear about how great your company is or how wonderful your products are. They want to […]
3 Ways Instagram Is Promoting Big Brands
Article first published as Instagram Helping Big Brands Filter, Share, and Promote Their Message on Technorati. One of the things I like about the Signal Conference, put on by Federated Media Group, is that they pack a whole lot of talent into a single day. But just 10 minutes with Kevin Systrom, CEO of Instagram was not enough this time. The […]
The iPad Sales Cycle Comes Full Circle
As written for and published by Business2Community.com The appeal of the iPad for businesses has been its effectiveness as a sales tool. Field sales people, pharma reps, real estate agents and the like have migrated to the lightweight iPad to display numbers and spreadsheets to clients. Things like the ability to connect the iPad to a video […]
CloudForce SF: Living Social’s Success with Social Media
Article first written for, and published as There’s a Rypple in the Water: Living Social’s Success with Social HR on Technorati. Social Media for HR Last year we reported SalesForce.com’s acquisition of Rypple, a human resources solution that offers real-time feedback, coaching and recognition within a social network. I was able to learn more about a fresh case study on the software in San […]
The San Francisco Blog Club
Social Media Savvy San Francisco One of the fantastic things about living in San Francisco is your proximity to great technology and like-minded thinkers in social media. Tonight’s San Francisco Blog Club Sponsored by Viglink, was no exception. Pizza and drinks were provided in typical San Francisco Bay Area style, making the 6:30 PM start time […]
Interview with Eric Kim, CEO of Twylah
Article first written for, and published as “Friendly Twitter” Gets Even Friendlier: Technorati Interview with Eric Kim, CEO of Twylah on Technorati. Twitter for Business Marketing Ever been asked this question from your older, somewhat tech-challenged parents: “What’s this ‘Twitter’ thing?” Eric Kim did, and after a week of explaining, his mother still didn’t understand it. Understandably so, after […]