Author: socialmarketingfella

Email Marketing
Is Traditional or Digital Marketing Best For Your Business?

With a variety of digital and traditional marketing methods available, marketers are now facing tougher choices than ever before about the best marketing strategies for them. But are there types of marketing that suit different industries better? Leaflet distribution specialist Direct Letterbox Marketing has compiled some data on the best marketing methods for different industries. […]

Growth Hacking
What It Takes to Be a Great Growth Hacker

What is a growth hacker? This term was coined back in 2010 by Shawn Ellis, an entrepreneur, and a startup advisor, to describe a specialist who experiments with various marketing channels and product development methods in order to come up with the most efficient growth strategies. In other words, a growth hacker is responsible for […]

Big Data
How to Humanize Big Data to Increase Its Value?

Written By: Josh McAllister As Big Data transforms the business world, it sometimes seems to add a sterile aspect to the business environment. Mountains of data can contain a wealth of hidden information that can drive decision-making and organizational success, but uncovering such meaning often seems impossible.  Big Data can encourage businesses to regard customers as […]

eCommerce
4 Reasons Why Website Downtime Affects SEO Efforts

Written By: Christy McNeil Downtime is a reality of working on the web. Your site’s going to go down, be it due to regular maintenance or problems on the server end. When the server goes down, your incoming traffic will grind to a halt. Your business will take a financial hit, and you need to […]

Featured
Chatbots- What Are They And How Are They Being Used

Everyone is talking about chatbots and for excellent reason. Chatbots are redefining the customer experience for brands while maximizing sales and support. What are chatbots? How are they being used? With Facebook and Microsoft investing millions into chatbot machine learning systems, it is worth pondering if chatbots are the future of marketing and customer service. […]

Guest Post
Google AMP and its Influence on SERPs

Written By: Blake Davies AMP or Accelerated Mobile Pages is an initiative first introduced by Google in 2016. Since then, more than 600 million individual AMP pages have been published, with the largest contribution coming from the tech industry giants such as Bing, Google, eBay, WordPress, Pinterest and even Reddit. There’s a lot of debate going […]

Andre Bourque (SocialMarketingFella) is Editor Emeritus of Technorati.

He covers emerging trends and news in social, mobile, cloud, and related technologies.

Based in San Francisco, he can be contacted via his social channels and at: andrefbourque@gmail.com

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