Author: socialmarketingfella

e-commerce
Using Social Media to Retain eCommerce Customers

An Overview of eCommerce In the year 1989, the world wide web was invented by Tim Berners-Lee and the internet was open to the general public. In less than thirty years, the eCommerce market has gone from nonexistent to a multi-billion dollar a year industry. Every modern industry has had to adapt to the ever-growing […]

Content Marketing
Why Content Marketing Is The Missing Piece to Your Digital Strategy Puzzle

By: Allison Harvey Studies show that the average human’s attention span has dwindled to 8 seconds. To put that into perspective, a goldfish’s attention span is 9 seconds. Wow! In the world of digital marketing, we need to be making quick and lasting impressions with our clientele. The necessity to engage the consumer is more urgent than ever. In […]

Featured
11 Best Social Media Marketing Strategies for Small Business

Written By: Brenda Cagara Surprisingly enough, brilliant social media marketing can land some businesses in utter disaster, because as the saying goes, “Nothing kills a bad marketing faster than good marketing.” This saying is not only satirically funny but also crucially important in highlighting the dependency of small businesses on online and social media marketing. Social […]

Featured
How The Internet Of Things Will Change Transportation

The Internet of Things is fast becoming a broader reality, and as it comes to life on a deeper level we’re all coming to more thoroughly understand it. A little over a year ago we posted an infographic depicting how the IoT will change people’s lives. Most of the points we made are still among the […]

Email Marketing
Why SMS Marketing Will Soon Be On Par with Email Marketing

Written By: Stephen Twomey Email marketing has been an essential Internet marketing channel for most businesses. The performance of email has fluctuated over the years. It has stabilized over time, and has proven itself to be an effective way to reach prospects and customers. However, SMS marketing is slowly becoming a strong contender and may soon […]

Big Data
Big Data in HR Analytics: How It Benefits the Workplace

Written By: Caroline Bird For a long time, companies did not know what to do with big data. Big data describes that big volume of information stored in a company from a long time ago. It may consist information about the organization, current, and former employees, past transactions, etc. However, as technology grows, we have […]

Latest
How Have Startups Changed the Entire Game in the IT Sector?

Written By: James Warner IT sector is a much-hyped successful segment in India. Software outsourcing industry is truly competitive. In 2000, the Indian IT sector was a 10 billion dollar sector, 2/3 of which was software and 1/3 hardware. IT software sector of India is predominantly export-oriented and around 2/3 of its turnover source was foreign […]

Andre Bourque (SocialMarketingFella) is Editor Emeritus of Technorati.

He covers emerging trends and news in social, mobile, cloud, and related technologies.

Based in San Francisco, he can be contacted via his social channels and at: andrefbourque@gmail.com

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