Social Marketing Fella

Author: socialmarketingfella

5 Things to Look for in an Ideal Mobile Ad Network

As published on Social Media Today State of Mobile Advertising  Speaking at the Mobile and Web Developers Conference in San Francisco last week, Opera Software’s EVP, Mahi de Silva, issued the company’s State of the Mobile Web assessment. As part of their industry insight series, Opera conducts the definitive analysis of the key trends affecting the mobile Web worldwide. Each […]

Business Intelligence
Digital Marketing Gets a Boost With Big Data

Article first published as Digital Marketing Gets a Boost With Big Data on Technorati. Co-authored by Dave Scott In case you haven’t heard, Big Data is now going mainstream, moving from the supercomputing environment to enterprise IT applications. For digital marketers and advertisers in particular, the benefits of bringing Big Data mainstream are unmistakable: They now have […]

Book Review
Camera Ready: Every Video is a Story

As published in Business2Community Video Production “Any video you make should “add value” to your other content. In other words, don’t just do a video version of an article you’ve written.” That’s how Camera Ready: How to Present Your Best Self and Ideas On Air or Online, a new multimedia eBook, begins. Author Manoush Zomorodi uses her […]

Social Business Software
6 Must-Have Capabilities for Any Good Enterprise Social Media Management Solution

Article first published as 6 Must-Have Capabilities for Any Good Enterprise Social Media Management Solution on Technorati. In late 2011, Ashton Kutcher (the actor and first celebrity to hit 1 million followers on Twitter), walked past a television and saw that the longtime coach of the football team from Penn State University had been fired. As an alumnus of a […]

Technology News
Mobile developer trends
How Developers Think: “Have Heineken? Will Code.”

Here in San Francisco, being a software developer is akin to superhero status in the workforce, paired with a hall pass to the best Meetups, launch parties, and hack-a-thons around. But like any meaningful group of similarly minded people, developers too need a voice. Zend is the company that provides it. More specifically, Zend Developer Pulse™ is […]

Emerging Technology
Loyalty Technology for the Little Guys [Infographic]

As written for Social Media Today In Vancouver, BC, one little coffee shop in the Mount Pleasant neighborhood is enjoying a 10x increase in customer loyalty. And one little company is helping them achieve it. RewardLoop is a mobile loyalty platform that rewards mobile device customers based on what they actually spend. The company has […]

Andre Bourque (SocialMarketingFella) is Editor Emeritus of Technorati.

He covers emerging trends and news in social, mobile, cloud, and related technologies.

Based in San Francisco, he can be contacted via his social channels and at:


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