The resale revolution has gone high-tech! Gone are the days of rummaging through picked-over bins of beaten up clothing in dingy, dimly-lit stores. Today’s woman wants the hot, designer brands at a fraction of the retail price without spending all day trying to create the perfect outfit. That’s why Clothes Mentor, one of the nation’s […]
Author: socialmarketingfella
STUDY: Facebook Rivals Authority of Print as Top News Source
New findings from the 2015 Next Generation of Commerce study, released last month by Acquity Group, part of Accenture Interactive, reveal untapped opportunities for brands across nontraditional spaces, especially with younger generations. The study surveyed more than 2,000 U.S. consumers on their habits and preferences surrounding digital engagement, content, shopping, and services in order to break down consumer expectations […]
Augmented and Virtual Reality Slated to Drive $150 Billion in Revenue
Augmented reality and virtual reality share some common drivers according to the latest report from Digi-Capital. The societal problems and technological challenges each solves, however, are very different. In Digi-Capital’s new Augmented/Virtual Reality Report Q2 2015, the company now segments the “reality” hardware market with a deep dive into critical success factors, technology/business drivers and early market leaders. […]
Marketing American Dream Aspirations Over Celebrity Selfies
As published to The HuffingtonPost In a social media world that at times appears dominated by celebrity selfies and cuddly animal antics, Western Union is taking a gamble with a social media campaign that delves deeper than tabloid hash tags. The iconic, 160-year old money transfer company launched a social outreach campaign that does’t focus […]
25 Best U.S. Cities for Jobs in the Recession Recovery
This month marks the six-year anniversary since the end of the Great Recession, the most severe economic downturn since the 1930s. Six years later, which American cities have sprung back to life and which cities have lingered? America’s Recession Rebound Cities The table below shows which cities have recovered most and least since the end […]
What Visual Marketers Need to Know About Social Media Marketing in 2015
As a marketer, you can never know too much. Data and Insight is what drives every step of your campaign, from creating an entire marketing strategy, to choosing the Hashtag for your next tweet and everything that comes between. And the more informed you are, the better the results you’re going to get. Which is […]
68% Of Marketers Want To Know How To Create Better Visual Content
For us this was a really great stat to read about. Because it means that marketers are no longer happy with general, run of the mill content that you could find anywhere. Now, you’re striving for quality in the images you’ve used. And you want to have ownership over the content you create too. And, […]
Sales Velocity Equation Is Part of a Successful Sales Team’s Equation
The old days of strong-arm sales tactics are long past. Consumer expectations have risen as prospects are armed with more product knowledge than ever before, and consequently, sales teams need to be smarter and more agile. With data-driven, sales acceleration technology, companies bridge the gap between marketing and sales and increase productivity across the board. […]