Author: socialmarketingfella

Content Marketing
When Did It Become Cool to Coupon?

4 Influencers that Make Coupon Marketing Cool The coupon industry has come a long way from the nostalgic days of my grandmother clipping coupons from Manchester, New Hampshire’s Union Leader newspaper. In some ways, it’s even become “cool.”  Inmar, a company that operates collaborative commerce networks reported that more than 311 billion coupons were distributed in the U.S. in 2011, 3.5 billion […]

Mobile Trends & Tech
“Your Expense Report is Overdue!” – Interview with Parand Darugar, CEO of Xpenser

Article first published as “Your Expense Report is Overdue!” – Interview with Parand Darugar, CEO of Xpenser on Technorati. There was a time when I dreaded doing expense reports. Intel had a relatively smooth system, although it still required my regular visit to the supplies cabinet for Scotch tape and blank sheets of paper. In aerospace, well […]

Blogging
Blog Marketing Essentials

 As published in The Customer Collective Business Blogging With the abundance of  tools available today, blog marketing is quite easy to take on. A lot of people get scared about the prospect of it, but really, if you’ve already been writing and producing marketing material, this is more about shifting your perspective and audience, in […]

Social Media for Business
Social media for business san francisco
Businesses All Want Social Media, They Just Don’t know How.

Social Media for Business While some early adopting San Francisco businesses аrе uѕіng social media  lіkе Twitter, Facebook, etc. аѕ business marketing tools, the vast majority just don’t quіtе gеt іt.  Some of these businesses onlу hаvе friends аnd family оnline, аnd ѕtіll feel thеу аrе оvеr- killing thе message traffic frоm them.  But really that’s […]

Advertising
Couponing and the Modern Savings Model – Interview with Linkable Networks CEO Tom Burgess

Article first published as Couponing and the Modern Savings Model – Interview with Linkable Networks CEO, Tom Burgess on Technorati. Not Just for Grandma Anymore The coupon industry has come a long way from the nostalgic days of my grandmother clipping coupons from Manchester, New Hampshire’s Union Leader newspaper. In some ways, it’s even become “cool.” With […]

Social Media Monitoring
No Center of Excellence in Social – Interview with Marshall Sponder, Author of Social Media Analytics

Article first written for, and published as No Center of Excellence in Social – Interview with Marshall Sponder, Author of Social Media Analytics on Technorati. This month’s Social Media Analytics Summit in San Francisco was all about measurement—perhaps the most elusive and sought after subject for businesses seeking the best ways to use the latest media. Organized […]

Andre Bourque (SocialMarketingFella) is Editor Emeritus of Technorati.

He covers emerging trends and news in social, mobile, cloud, and related technologies.

Based in San Francisco, he can be contacted via his social channels and at: andrefbourque@gmail.com

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