Author: socialmarketingfella

Business Blogging
CloudForceSF-B2B-SocialMarketingFella.com
Prospects Don’t Care About Your Products. They Want Solutions.

As written for and published by Social Media Today Jeffrey L. Cohen, of Radian6, spoke about this at the CloudForce Conference in San Francisco last week. It comes down to offering valuable content and building a trusted relationship as key elements to your sales and marketing strategy. People have very short attention spans, and businesses that understand this are producing a frictionless […]

Startups
Automattic-The-WordPress-company
Company Cultures That Work

Automattic has just over 100 employees and helps steer the web world with great products like WordPress. Awesome job titles like “Happiness Engineer” and “Story Wrangler” make the culture fun and inviting. Their people work all over the place and cover the globe. At Automattic, vacation time is up to you, after all, we’re all […]

Business Reputation
Solutions Marketing Strategy San Francisco
The New Consumer Definition of Value

As posted in TheCustomerCollective.com Consumers have adopted a new definition of value that encompasses not just price and brand, but also convenience. Part of that convenience is you solving their problem for them, so they don’t have to. Customers don’t want to hear about how great your company is or how wonderful your products are. They want to […]

Social Media Tools
instagram-logo
3 Ways Instagram Is Promoting Big Brands

Article first published as Instagram Helping Big Brands Filter, Share, and Promote Their Message on Technorati. One of the things I like about the Signal Conference, put on by Federated Media Group, is that they pack a whole lot of talent into a single day. But just 10 minutes with Kevin Systrom, CEO of Instagram was not enough this time. The […]

Sales Strategy
view-ppt-on-ipad-sm
The iPad Sales Cycle Comes Full Circle

As written for and published by Business2Community.com The appeal of the iPad for businesses has been its effectiveness as a sales tool.  Field sales people, pharma reps, real estate agents and the like have migrated to the lightweight iPad to display numbers and spreadsheets to clients. Things like the ability to connect the iPad to a video […]

Emerging Technology
large_ninja
CloudForce SF: Living Social’s Success with Social Media

Article first written for, and published as There’s a Rypple in the Water: Living Social’s Success with Social HR on Technorati. Social Media for HR  Last year we reported SalesForce.com’s acquisition of Rypple, a human resources solution that offers real-time feedback, coaching and recognition within a social network. I was able to learn more about a fresh case study on the software in San […]

Blogging
San-Francisco-Blog-Club
The San Francisco Blog Club

Social Media Savvy San Francisco One of the fantastic things about living in San Francisco is your proximity to great technology and like-minded thinkers in social media. Tonight’s San Francisco Blog Club Sponsored by Viglink, was no exception. Pizza and drinks were provided in typical San Francisco Bay Area style, making the 6:30 PM start time […]

Andre Bourque (SocialMarketingFella) is Editor Emeritus of Technorati.

He covers emerging trends and news in social, mobile, cloud, and related technologies.

Based in San Francisco, he can be contacted via his social channels and at: andrefbourque@gmail.com

Flickr

    Stay Connected!

    This site is protected by Comment SPAM Wiper.