Social Marketing Fella

Author: socialmarketingfella

Emerging Technology
Loyalty Technology for the Little Guys [Infographic]

As written for Social Media Today In Vancouver, BC, one little coffee shop in the Mount Pleasant neighborhood is enjoying a 10x increase in customer loyalty. And one little company is helping them achieve it. RewardLoop is a mobile loyalty platform that rewards mobile device customers based on what they actually spend. The company has […]

Social Media for Business
Pictures That Link a Thousand Words: Interview with ThingLink CMO, Neil Vineberg

Article first published as Pictures That Link a Thousand Words: Interview with ThingLink CMO, Neil Vineberg on Technorati. The All Facebook Conference isn’t just all about Facebook. Really, it’s “All Engagement,” and this week’s conference was host to lots of exciting products doing just that. The trick is discovering the most interesting and playing a little with their tools. […]

How to Be a Chamillionaire: Story of BigDoor Gamification

Lots of interesting speakers and cutting-edge technologies were introduced at last week’s Gamification Summit in San Francisco. Summit attendees ran the gamut, with representatives from Google, SAP, eBay, OMGPOP, AT&T,, and United Airlines all participating. The conference theme was resoundingly universal; big players rallying around the importance of loyalty in the digital marketing ecosystem, […]

Project Management through Incentivization: Interview with RedCritter CEO, Mike Beaty

Article first published as Project Management through Incentivization: Interview with RedCritter CEO, Mike Beaty on Technorati. Project Management Software Imagine you’re a business who’s product delivery requires a whole lot of timely coordination between different functional groups. “Hey, that sounds like me,” you might be saying. It sounds like a lot of industry whose challenge is the […]

Mobile Trends & Tech
A Picture Is Worth a Thousand Locations

This was a big week for social media conferences in San Francisco. Lots of emphasis on social engagement, and lots on mobile. Presenting at this week’s Social Loco Conference, one company showed us how more people are using mobile devices to share their experiences with friends and families. And this means a lot to the […]

Content Marketing
As Does the Museum Curator, So Does the Savvy Marketer – Interview with Pawan Deshpande, CEO of Curata

At this year’s White House Correspondent’s Dinner, President Obama made a remark to Arianna Huffington. He quipped, “I’d be remiss if I didn’t congratulate the Huffington Post on their Pulitzer Prize. You deserve it, Arianna. There’s no one else out there linking to the kinds of hard-hitting journalism that HuffPo is linking to every single […]

Andre Bourque (SocialMarketingFella) is Editor Emeritus of Technorati.

He covers emerging trends and news in social, mobile, cloud, and related technologies.

Based in San Francisco, he can be contacted via his social channels and at:


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