Andre Bourque (@SocialMktgFella) is a cannabis industry media influencer, brand executive and advisor, blockchain marketer, and cannabis columnist. He specializes in cannabis industry partnerships, distribution, and funding. He is a ranked social media marketing and content strategist.
Business Reputation Content Marketing Social Media for Business Social Media Marketing Twitter for Business

4 Reasons Your Business Should Be on Social Media

As published on SocialMediaToday Networking Online Is Crucial, But It Needs to Be Done Right, CEO says. When they need to make personal connections with the rest of humanity, more and more Americans are doing so via the Internet. A 2014 study by the Pew Research Center showed that 74 percent of adults who go […]

Advertising Internet Marketing Strategy Latest

Reaching Customers with Advertising: Why Cheaper Isn’t Always Better

As published to Huffington Post Businesses usually only allocate a certain amount of money each year for advertising, hoping to reach as many customers as possible from that. This effort to save money can easily lead businesses to go for the cheapest ad impression cost, assuming that the less they spend on each view, the […]

Case Study Technology News

Study: California Tech Giant Stock Buybacks Fueling Income Inequality

As published to The Huffington Post A new study published in an article by Pulitzer Prize-winning investigative reporterGary Cohn, are based on the research of former Harvard economist William Lazonick. Lazonick examines how large, publicly traded companies spending a significant portion of their net income on stock buybacks instead of reinvestment, may be exacerbating America’s […]

Case Study Cloud Technology Content Marketing Video Marketing & Technology

How Microsoft Brewed Compelling Enterprise Marketing with Great Storytelling

As published to The Huffington Post What do you get when you mix a brewery, racecars and a big technology company? A race to the finish line. That’s been Mircosoft’s recent experience, at least. The company, once produced aWindows 386 commercial GeekBeat.TV host, John Pozadzides, criticized as having “bad acting, bad rapping, and bad 80’s […]

Mobile Trends & Tech Technology News

Ready for the World’s Emerging Mobile-Ready Middle Class?

As published to The Huffington Post Is it time for us to rethink how we perceive the global middle class? Currently, more than half of the world’s middle class population can be found in the Western world. However, recent reports and studies have consistently shown that the global share of the middle class is shifting. […]

Advertising Content Marketing Tech Conferences Video Marketing & Technology

10 Video Marketing Trends You Can Expect in 2015

As published to The Huffington Post Serial entrepreneur and mobile consultant Hannah Bree Hanson and I were in attendance at the Streaming Media West Conference last week in Huntington Beach, CA. The event featured a veritable who’s-who of industry leaders including Verizon, Limelight Networks, Wowza, Skype, and NFL Now, Tivi, and Ramp. Here’s the top […]

Content Marketing Inbound Marketing Social Media Marketing

How to Connect With Your Audience and Make an Impact

As published to Huffington Post Every brand must continue growing its user base, and sometimes it may seem an extremely daunting task. However, one proven approach includes instrumentally using your existing audience as a sales-driving platform. You may need to give up a bit of direct-to-consumer power, but your influencer-driven marketing message will be authentic. […]

Infographic Marketing Strategy Social Data Technology News

The Most Opinionated States in the Country Might Surprise You [Infographic]

As published to Huffington Post I had the opportunity to speak with Zac Carman of ConsumerAffairs about the site’s forthcoming study, set to be published this month on their blog. The consumer advocacy group and online review platform examined which states are most likely to review or complain about businesses and brands. A preview of […]