Social Media, Marketing, and Tech News with a Sprinkle of Cannabis
As published to Huffington Post Creating a strong brand is no longer a corporate luxury — it’s a professional necessity. A solid brand strategy can help you to solidify your core values, identify what makes you different from your competitors, and ultimately boost the success of your business. “To your customers, your corporate image reflects […]
As published to Entrepreneur While the tech industry soldiers on mightily in search of disruptive, game-changing, TED-worthy apps, SaaS platforms, and amplified monetization plays, a few brave souls have taken the proverbial off-ramp in search of the next big thing. Experts estimate that the highly fragmented $2.3 billion US legal cannabis industry will increase to $10.2 […]
As published to Entrepreneur While the tech industry soldiers on mightily in search of disruptive, game-changing, TED-worthy apps, SaaS platforms, and amplified monetization plays, a few brave souls have taken the proverbial off-ramp in search of the next big thing. Experts estimate that the highly fragmented $2.3 billion US legal cannabis industry will increase to $10.2 […]
Chicago was warm, with patches of thunder when I went to visit this Spring. But things keep getting hotter. With a rebounding construction industry, a bustling advertising industry, a record year for the Chicago film industry, the city is in the midst of a rebound. And along with the return of Derrick Rose, Chicago’s tech scene […]
Native Advertising’s Effectiveness IPG Labs loves making experiments. The NYC and SF-based team of marketers, engineers, and just plain curious types is committed to “find new ways to solve problems by applying the latest technology to marketing challenges through custom-tailored, client-led experiments.” In a 2013 study, the company, in cooperation with in-feed advertiser, Sharethrough, completed the […]
Mobile technology, the Internet of things (IoT) and the new smart home Mobile is driving the digital world home–literally. From Audi’s fully integrated cars and tablets unveiled at CES earlier this year, to new innovations for homes controlled by mobile devices, “digital lifestyle” is trending. In this emerging Internet of Things (IoT) world, the Internet acts […]
Inbound marketing Cloud security provider FortyCloud‘s online marketing strategy relies on inbound marketing to generate traffic by writing detailed articles on relevant security topics. The company uses an assortment of valuable content to drive visitor engagement, lead capture, and conversion. They use a combination of standard, and premium content (requiring contact information input), but sought to increase conversion and […]
To raise its market share, Microsoft is making an exchange offer to small and medium businesses (SMBs) to give away their hardware in return for a cloud setup. The Economic Times reports a new three-month program exclusively launched for the India market. There, Microsoft is targeting organizations with fewer than 250 personal computers, offering them […]