Author: socialmarketingfella

Social Media for Business
twylah-for-business-2
Interview with Eric Kim, CEO of Twylah

Article first written for, and published as “Friendly Twitter” Gets Even Friendlier: Technorati Interview with Eric Kim, CEO of Twylah on Technorati. Twitter for Business Marketing Ever been asked this question from your older, somewhat tech-challenged parents: “What’s this ‘Twitter’ thing?”  Eric Kim did, and after a week of explaining, his mother still didn’t understand it.  Understandably so, after […]

Brand Management
Customer-lifecycle-brand-management
Importance of Brand Continuity

As posted in The Customer Collective With the proliferation of social media the channels and rules have changed a bit.  But, independent of what industry your brand is in, the four stages of the customer life cycle remain consistent. Four elements include: Attraction Engagement Conversion, and  Retention Brand Image Consistency And the biggest challenge brands have […]

Emerging Technology
twylah-for-business-2
Twylah: Visual Twitter

Twitter Curation & Presentation Originally published in Business2Community What do Twitter and Pinterest have in common in terms of user experience?  Very little.  Enter, Twylah. Twylah is a Twitter curation and presentation tool. It enables you to create dynamic landing pages, or “Fan Pages” from your Twitter content. These pages derive from the trending topics you choose, […]

Blogging mistakes
Title-SEO-Content-Marketing-Headings
Good Content Deserves Good SEO [Part 2] – Article Headings

SEO Strategy for Titles and Headings As published in Business2Community When it comes to search engine optimization strategy, there are two fundamental areas where we as authors can directly impact our search engine ranking effectiveness–title tags and article headings.  In part two of this two part series, “Good Content Deserves Good SEO,” we focus on article […]

Blogging mistakes
Title-SEO-Content-Marketing-Tags
Good Content Deserves Good SEO [Part 1] – Title Tags

SEO Strategy for Titles and Headings As published in Business2Community When it comes to SEO strategy, there are two fundamental areas where we as authors can directly impact our search engine ranking effectiveness–Title tags and article headings. In part one of this two part series, “Good Content Deserves Good SEO,” we focus on article title tags. […]

Gamification
Groupon-gamification-for-business
Eerie Eyeballs: Groupon’s Gamification

Gamification for Business As originally published in SocialMediaToday.com First, let me start off by stating, my only affiliation with Groupon is that I used ’em last week at Kennedy’s Irish Pub & Indian Curry, here in San Francisco (yes, there is such a place).  Next, let’s level-set on definitions, and give a little background for any newbies. […]

Business Reputation
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Why Your Online Reputation Matters to Your Business

Internet Marketing Strategy & Your Business Reputation The rules of the game have changed.  One negative blog post or product review can spread online in a flash and change the direction of a company and your internet marketing strategy needs to accommodate for this.  New business partners, customers and want to learn as much as […]

Inbound Marketing
Inbound marketing summit NYC 2012
Inbound Marketing Summit NYC 2012

Two Days of People Who Truly “Get” Inbound Marketing With so much happening in the San Francisco Bay Area, it’s only a few times a year that I venture outside of California to catch a good conference.  The Inbound Marketing Summit (IMS) in NYC was one of those events compelling enough to lure me in advance […]

Andre Bourque (SocialMarketingFella) is Editor Emeritus of Technorati.

He covers emerging trends and news in social, mobile, cloud, and related technologies.

Based in San Francisco, he can be contacted via his social channels and at: andrefbourque@gmail.com

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