Author: socialmarketingfella

Emerging Technology
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Kim Kardashian vs. Me – Twitter Faceoff

As written for and published by Social Media Today Infographics for the Masses Thanks to Visual.ly, we can now all do it–create our very own infographic. The company’s latest release enables users to create an infographic almost instantly, based on their Twitter profile. This is one of what we socialites anticipate will be many web-based, user-generated infographics tools released […]

Internet Marketing Strategy
Facebook-Marketing-loud
Facebook’s Take: Applying Old Ways to New Media Doesn’t Work

Facebook Is Meant for Lightweight Interactions Over Time As written for BusinessInsider.com Throughout the history of time people have been applying their old ways to new media. That was the message from Facebook’s global brand manager, Paul Adams, at last week’s Signal Conference in San Francisco.  So what exactly does that mean? It would appear that historically for us, […]

Advertising
TrueView2-socialmarketingfella.com
The Future of YouTube is True

Video Advertising As written for BusinessInsider.com “Pre-roll makes me grumpy, is that the only monetization strategy you [Google] will have for YouTube?” That was the question posed to Neal Mohan, Google’s VP of Display Advertising at last week’s Signal Conference in San Francisco. One of the great things about having a strong moderator at a conference like this is he’s going […]

Brand Management
Intel-Logo2
Intel Gets Social

Article first written for and published as Intel’s Social Status Update: Make Conversations, Not Ads on Technorati. Social Media for Big Business Intel launched its marketing campaigns with a bang this year, showing off a number of interesting 2+ GHz Ultrabook laptops with Intel processors at CES. Going head to head with Apple, they talked a whole lot […]

Brand Management
marketing-socialmarketingfella.com
The Enigmatic 5th “P” of the Marketing Mix

As written for and published by The Customer Collective Marketing Strategy Anyone with a light background in marketing is familiar with the 4 – “P’s” of Marketing – Product, Price, Place and Promotion. Businesses use these four elements to model their marketing strategies. It’s been a mainstay model and rule of marketing practice. But some […]

Business Blogging
CloudForceSF-B2B-SocialMarketingFella.com
Prospects Don’t Care About Your Products. They Want Solutions.

As written for and published by Social Media Today Jeffrey L. Cohen, of Radian6, spoke about this at the CloudForce Conference in San Francisco last week. It comes down to offering valuable content and building a trusted relationship as key elements to your sales and marketing strategy. People have very short attention spans, and businesses that understand this are producing a frictionless […]

Startups
Automattic-The-WordPress-company
Company Cultures That Work

Automattic has just over 100 employees and helps steer the web world with great products like WordPress. Awesome job titles like “Happiness Engineer” and “Story Wrangler” make the culture fun and inviting. Their people work all over the place and cover the globe. At Automattic, vacation time is up to you, after all, we’re all […]

Andre Bourque (SocialMarketingFella) is Editor Emeritus of Technorati.

He covers emerging trends and news in social, mobile, cloud, and related technologies.

Based in San Francisco, he can be contacted via his social channels and at: andrefbourque@gmail.com

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