Social Media, Marketing, and Tech News with a Sprinkle of Cannabis
Running a small business Small business owner challenges are not equal from state to state. Business processes around licensing, hiring laws, insurance, and taxes run the gamut from state to state. San Francisco start-up, Thumbtack.com knows a bit about this. The company matches consumer projects and requests, with local professionals eager to bid on them. In partnership with the Ewing […]
As published to Technorati Social local mobile Poor SoLoMo…. “We’re Mo-Lo-So, bro,” is a facetious line from the new, hit HBO series, Silicon Valley, poking fun at the misunderstood acronym. Such high hopes in it’s infancy, SoLoMo become the thing of jokes and confusion, years later. Here’s what happened. SoLoMo: Early years The acronym, coined […]
My favorite industry conference is the Gamification Summit in San Francisco. Beyond the stellar food, are even more exceptional case studies. Today’s marketers are data-driven, and #gsummit delivers the kind of metrics we all want to see. Air Canada gamifies the passenger experience Air Canada is one of the top 20 airlines globally, and the […]
Video marketing Wowza Media Systems, provider of Simply Powerful Streaming™ software, released findings from an independent survey, which reveals consumer and business preferences and expectations for video streaming. According to the Wowza survey, conducted at the NAB Show 2014 in Las Vegas, 68 percent of respondents use 4 or more devices a day and expect access to high-quality […]
Our social pets New data from Kloff, the top app for pet photo-sharing, reveals the latest trends in pet-related social media activity on a global scale. “It’s not just about taking a photo of a pet. It’s about branding your pet’s unique personality through the photo,” explains Jane Chung, Co-founder of Klooff. She continues, “Is your cat […]
Pinterest marketing For more than a decade, the brand’s CRM team had been adding value for customers and driving sales for its family of brands by providing high quality content online. After gaining a critical mass of followers on Pinterest, the brand began seeing flat to negative traffic. Ahalogy optimized the client’s Pinterest page by […]
While the boon of crowdfunding has become a valuable financial leveling tool for entrepreneurs and startups, it’s been noticeably valuable for nonprofits, as well. As many of popular business crowdfunding sites like Kickstarter and indiegogo, also allow individuals to solicit donations for charities, there’s an entirely nonprofit-focused suite of players in the social finance marketplace. Sites […]
Word of mouth is a powerful persuasion tool, whether you’re deciding what movie to see, what sneakers to wear, or what car to buy. And social media has compounded its reach and effectiveness. Powerful statistics like this leave little debate about the power of the social word: 60% of millennials rate products and services online, […]