Author: socialmarketingfella

Business Blogging
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Verizon’s 5 Steps to Managing Negative Online Forum Comments

Article first written for, and published by Business2Community.com Social Media for Business The BlogWell Conference, hosted by SocialMedia.com is a showcase of how big businesses have success using social media. A lot of these enterprise companies either avoid social media, or don’t have any real success using it. But this week’s BlogWell conference in San Francisco featured eight of the best […]

Advertising
Big Name Companies, Big Social Media Successes

Packed into a half day, with two simultaneous tracks running, SocialMedia.org’s BlogWell conference was chock full of great social media stories. Cross industry leaders, many from enterprise companies you wouldn’t think embrace social media, gathered to share eight case studies on their lessons with the new social channels.  BlogWell features near-live transcripts for each of the presentations, […]

Gamification
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Hitachi’s Social Media Success

Article first written for, and published as Hitachi Data Systems Shares 5 Steps to B2B Social Media Success on Technorati. Social Media for Enterprise Business When most of us think of Hitachi Data Systems, we don’t necessarily think “social media.” I mean, at first pass, I wouldn’t associate the image of a towering black Hitachi server as […]

Brand Management
Content Marketing Even a Dog Can Love

As written for and published by Social Media Today I have an old Jack Russell Terrier named Roxy.  She’s a finicky eater, with a grain intolerance, so she requires a special diet.  Roxy’s hungry, and I need to buy her some grain-free dog food.  And so, the online product search begins. Back in the Day Ten or so […]

Blogging mistakes
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Better Blogging: People Don’t Read, They “Scan.”

As written for and published by Business2Community.com Make Your Blog Articles Scannable People don’t read, they scan. This was once said by Jakob Nielson, an expert in the field of user-friendly Web design. I’d like to think I’m different, but I’m not. When I read a blog I will quickly scroll down the page looking for […]

Startups
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102 People Power 16% of the Web

As written for and published by Social Media Today Lean, powerful and cohesive was the lesson from Toni Schneider, the CEO of Automattic, the creators of WordPress, at this week’s Signal Conference in San Francisco. This little company powers some of the largest brands in the world who use WordPress to manage their web content. Names like Mashable, TechCrunch, and the […]

Emerging Technology
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Kim Kardashian vs. Me – Twitter Faceoff

As written for and published by Social Media Today Infographics for the Masses Thanks to Visual.ly, we can now all do it–create our very own infographic. The company’s latest release enables users to create an infographic almost instantly, based on their Twitter profile. This is one of what we socialites anticipate will be many web-based, user-generated infographics tools released […]

Internet Marketing Strategy
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Facebook’s Take: Applying Old Ways to New Media Doesn’t Work

Facebook Is Meant for Lightweight Interactions Over Time As written for BusinessInsider.com Throughout the history of time people have been applying their old ways to new media. That was the message from Facebook’s global brand manager, Paul Adams, at last week’s Signal Conference in San Francisco.  So what exactly does that mean? It would appear that historically for us, […]

Andre Bourque (SocialMarketingFella) is Editor Emeritus of Technorati.

He covers emerging trends and news in social, mobile, cloud, and related technologies.

Based in San Francisco, he can be contacted via his social channels and at: andrefbourque@gmail.com

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