Mastercard, in partnership with Prime Research, just its Mobile Payments Social Media Study tracking 85,000 related social media comments across Twitter, Facebook, Online Blogs and Forums from around the world. Two prominent themes emerged from the research: A high volume of conversation and consumer interest in adopting mobile payments, and Confusion over the array of options available today as barriers to entry. About […]
Author: socialmarketingfella
ChaCha: The Answer to Your Burning Questions
As written for Social Media Today One needn’t look further than last month’s announcement from LinkedIn to learn the business of Q&A search isn’t an easy one. The company pulled the plug on LinkedIn Answers, its Quora-like Q&A service, on Jan. 31. Speaking of which, just Just Quora-search “Things Contributing to the Decline in Quora” to figure out the story […]
Bullied Small Business Fights Back with #CloudBully Social Media Campaign
As written for Social Media Today Trademark Theft Goes Social A fun article, “Suing Big Companies in Small Claims Court Is Fun and Easy,” makes it sound reasonably “fun and easy” to go after a big company with a small claim as a bullied consumer. Author Ben Popken talks about his successes as the little guy […]
If Your LinkedIn Box Isn’t Full, You’re Not Doing It Right
As written for and published on Business2Community LinkedIn Skills Feature Two years ago LinkedIn introduced the “skills endorse” feature, allowing users to quickly endorse one another. “Was that two years ago?” Yes, it doesn’t seem like it, but it was. About a year went by with people occasionally playing with the new category when people […]
The Social Reach of Super Bowl Brands [Infographic]
If the top brands buying ads for this year’s Super Bowl went head-to-head in a Social Bowl, who would win? SHIFT, a collaborative platform for digital marketers, took a closer look to find which brand is the overall champion of social media. Their recent infographic identifies the top brands across tech, beverage, food, and automotive. Each […]
What a Community Manager Does [Infographic]
January 28th is Community Manager Appreciation Day. Yes, there is such a thing. The idea was kicked-off back in 2010 by web authority, Jeremiah Owyang, and now takes place every 4th Monday of January. The ostensible point to recognize the “behind-the-scenes” influence of online community managers around the world who use content and social media to maintain brands and engage customers. In […]
6 Tools to Improve Your Inbound Marketing Efforts
Guest Post by Erica Moss Inbound marketing is a specific type of strategy, aimed at positioning your brand, product or service in a way that makes it easy for potential customers to find you. Through the techniques described in What Is Inbound Marketing and Why It Works, you’ve learned how to employ various strategies to put […]
Death of the Daily Deal? Ozmott’s Patent-Pending Mobile Solution
As written for Technorati In 2008 I was giving a presentation to a group of airline executives in Dubai. My topic? Virtual currency. Back then my talk was met with a whole lot of blank stares and doubters. Perhaps it was before its time, or just a really ugly PowerPoint (you can decide). Today’s virtual currency has gone […]