Author: socialmarketingfella

Social Media Tools
Facebook-dad-joining
Why’s My Dad Now on Facebook?

Social Media Tools & Family One day it happened.  I received this enigmatic “add me” from my dad on Facebook! But why are older people using this with such regularity?  The adoption of Baby Boomers is happening in a way MySpace would have loved to have experienced years ago.   According to eMarketer, about 47% of […]

Social Analytics
social-analytics-media-monitoring
“Social Analytics” What?

Social Analytics or Social Media Monitoring? How do we define the term “social analytics?”   Social analytics is too often used synonymously with social media monitoring or measurement. But, in fact, it is more than that.  Social analytics is where measurement and business intelligence converge. Essentially, social analytics is a combination of two important concepts – […]

Emerging Technology
Still Undecided: eBook, iPad or Tablet?

2011 will be a big year for digital publishing.  The whopping convergence of devices and technologies has everyone clamoring.  Even I am considering joining the bandwagon. Amazon’s Kindle ebook has been around for a few years now and has become Amazon’s most popular selling item in company history so that’s the tried and true.  I’m still iPad-less, because I’m […]

Business Blogging
blogging-writing-websites
5 Tips to Business Blogging

Business Blogging Strategies Blogging can be an effective internet marketing method. However, your business blog posts must be relevant and must lead people wanting more of your insight, thereby leading them to click on your link so they can visit your site. Internet entrepreneurs must realize the unlimited potential and profit of marketing through business […]

Social Media Trends
social-media-trends-email
Social Media Trends: Will eMail Ever Die?

Social Media Trends With all the social media trends and tools we use, there is still a need to communicate online in private. John Naughton, writing in the Guardian has a good piece based on email he received from Mark Zuckerberg, forecasting the death of email. It will be replaced, if Zuck has his way, with Facebook’s […]

Inbound Marketing
word-of-mouth-inbound-marketing
Inbound Marketing: The Power of the New Mouth

Word of Mouth as Inbound Marketing Word of mouth marketing (WOMM) powered by the emergence of inbound marketing, has the power to quickly build up or tear down the reputations of products, services and organizations. But for so long, WOMM was intangible.  That’s all changed with Twitter, Yelp, Urbanspoon and Facebook.  Influence of WOMM can now be […]

Andre Bourque (SocialMarketingFella) is Editor Emeritus of Technorati.

He covers emerging trends and news in social, mobile, cloud, and related technologies.

Based in San Francisco, he can be contacted via his social channels and at: andrefbourque@gmail.com

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