As published on Social Media Today Storyboarding for Business There’s a reason why advertisers use storyboards to sell their ad concepts: it illustrates a concept and delivers a story to the client. Many business owners don’t realize that the storyboard is also a business and management tool that can be used to convey messages to employees, […]
Author: socialmarketingfella
Sustainability “Green” Mobile–Such a Thing as GreenMo?
As published on Social Media Today Sustainability “Green” Mobile Movement? This year has been full of great conferences featuring new technologies in the mobile application space. The convergence of Social, Local, and Mobile (SoLoMo) into a unified approach and integrated technology has been called “the proverbial Holy Grail of marketing” by some analysts. Next month in San Francisco, in […]
3 Rules of Content Translation–Interview with Rob Vandenberg, CEO of Lingotek
The world is not made up of English-speaking people although many can speak or understand a few basic English words like greetings and common conversation words. However, those who are not fluent in English would rather not struggle with a foreign language. This means that to maximize your website or online business, you need to […]
SocialCode’s 6 Ways to Reward Your Brand’s Social Influencers
As published on Social Media Today Finding Your Social Influencers SocialCode, a leading social marketing solutions provider, earlier this month announced the release of two new features that help brands reach the most influential Facebook users, or “viral brand accelerants.” By observing the behavior of millions of consumers across thousandsof Facebook pages, the company is able […]
Luxury Auto Brands are Driving Digital Adoption
As written for Business2Community Martini Media released an infographic that explores how luxury auto brands are driving digital adoption. Martini is a leading digital media and content platform for engaging affluent online users. The study, led by well-known researcher Michele Madansky, uncovered these highlights: This year, 94% more auto brands are utilizing digital video than last year Luxury auto marketers devote 28% of their budgets […]
Janrain’s Integrated Social Log-in: Making Music 1988 Cassette Deck Easy Again
As written for and published on Technorati As Easy as Changing a Radio Station In 1988 I got my first car, an eight year old Chevy Citation. Powder blue. It used to be that I had six buttons from the cassette deck that let me change from one radio station to another. Journey’s “Open Arms,” on […]
Using Social to Prove a Point with an Ornery Industrial Typewriter
As written for Social Media Today Using Social to Prove a Point Cellairis makes what seems like the world’s strongest iphone screens. How strong are these things? So strong that merely tossing ’em off the roof of a building simply wouldn’t be enough. Nay. So these guys locked themselves into a room, racked their collective brain power, […]
AVG’s 8 Tips On Properly Managing Our “Social” Social Lives
As written for Business2Community Listen Up Kids! AVG Technologies released the findings of its latest research, “Digital Baggage,” the sixth stage of its “Digital Diaries” series. The survey found that a sizeable chunk of young adults aged 18-25 years old are using social networks to broadcast personal and work-related information that could potentially threaten their young careers. While most of us turn […]