Andre Bourque (@SocialMktgFella) is Editor Emeritus of Technorati, and a contributing writer for The Huffington Post and Entrepreneur. He's an inbound marketing specialist, an advisor to Social Media Today, and to several startups. He serves as a copywriter, content strategy and messaging consultant.
Inbound marketing summit NYC 2012
Inbound Marketing Social Media Tools Tech Conferences

Inbound Marketing Summit NYC 2012

Two Days of People Who Truly “Get” Inbound Marketing With so much happening in the San Francisco Bay Area, it’s only a few times a year that I venture outside of California to catch a good conference.  The Inbound Marketing Summit (IMS) in NYC was one of those events compelling enough to lure me in advance […]


Is 2012 the Year for Gamification?

Gamification.  What Is It? As published by Social Media Today.   Lots of people claim 2011 was finally the year for the world of gamification, but I disagree.  It’s safe to say that gamification gained some traction last year, but ask around, and the term itself is still vaguely understood.   Oxford University Press defines gamification as […]

Business Blogging

Business Blogging: Essential for Business Reach

Business Blogging as a Critical Tool As published by Social Media Today.   There is a wide misconception among SMBs that business blogging is a waste of time.  But realistically, blogs are, and have always been great marketing tools.  When used effectively, an active blog with useful, free content can attract a lot of potential customers.  And in […]

4 steps to link builing seo
Inbound Marketing Search Engine Optimization (SEO)

4 Steps to Good Link Building SEO

Link Building SEO, Like the Experts  As published by Social Media Today.   I’m really getting into SEO lately, and specifically, the undeniable relationship between SEO and inbound marketing.  Or more specifically, good link building SEO practice and inbound marketing.    Among the various tools and strategies, link building is the one very essential for good website page ranking. […]

Inside Social Apps San Francisco Conference Logo
Tech Conferences

Social Media Conference: Inside Social Apps 2012

Social Media in San Francisco Inside Social Apps 2012 brings together some of the world’s leading developers of social media and mobile apps and games to discuss trends in the future of app and game growth and monetization on social and mobile platforms.   It’s a two-day conference right smack in the center of the “design […]


Life 3.0 – San Francisco Startups that Change the Way You Live

San Francisco Startups The Life 3.0 party is a series of events where San Francisco startups and social media marketing companies have the opportunity to demo their inventions to a variety of potential users including bloggers, investors, engineers, and enthusiasts.  Attendees can “vote” on the best, most viable ideas, and the top winners from this series are […]


Launch Parties: A Tale of Two San Francisco Startups

San Francisco Startup Launch Parties With all the San Francisco startup technology excitement and social media marketing here there’s a lot going on and a lot to do.  Virtually every day there’s some sort of launch party for a new, up-and-coming company or cause.  Last week I visited two San Francisco startup launch parties that were vastly […]

Social Media Compliance

Some People Could Use a Little Social Media Compliance

All I know of Hearsay Social, the social media compliance platform is what I’ve read.  I’m hoping this blog entry makes its way to the team and I can get a test account to play with.  I was interested in understanding their platform more, having just finished the CEO, Clara Shih’s book, The Facebook Era. […]