Social Media, Marketing, and Tech News with a Sprinkle of Cannabis
As published on Social Media Today The 1967 Byrds classic song, “So You Want to Be a Rock and Roll Star” includes a memorable verse: “Sell your soul to the company/Who are waiting there to sell plastic ware.” And that’s the way it was for so many artists for so long. With digital, Apple, adaptivity, […]
Article first published as Big Data without the Big Wait: An interview with Marius Moscovici, CEO of Metric Insights on Technorati. Co-authored by Lillian Pierson “Data plus context equals insight,” that’s the mantra of business intelligence (BI) solution, Metric Insights. The company provides a self-service, collaboration-focused business intelligence platform that delivers insight from the combination […]
As written for Social Media Today “Women love social media.” That’s how it was explained to me by a female friend and marketing manager. “It gives a whole new meaning to the term ‘social butterfly,’” she continued. She’s right, of course; we’ve seen lots of studies on this, and they just keep coming. The UK’s […]
As published in Business2Community A study released by Martini Media today reports agency executives estimate that 37 percent of mass marketers’ branding dollars are spent in digital marketing (online display, video, mobile), whereas only 31 percent of luxury marketers’ budgets are spent in that space. At the same time, research indicates that trend shifting in […]
“Not Growing? Awesome. You’re Dead.” – Ophelia’s Webb Many of us have heard this before, or perhaps another variation of it. In life, failure to grow may merely cause stagnation. In business, it’s terminal. Though necessary, taking actionable steps to personal growth and development in business can be challenging. With so many things to learn, […]
As written for Social Media Today Earlier this year Gartner predicted that more than 60% of Fortune 500 companies will “actively engage” customers with Facebook marketing by 2013. One company, GraphEffect, has been helping fulfill on those estimates. GraphEffect serves as a collaboration platform for Fortune 500 brands and agencies to coordinate their marketing initiatives. Companies like […]
Image: muaythaiislife.com The Great Debate Stereotypes of East Coasters and West Coasters have long been the material of late-night spoofs, movies, and cultural commentary. People from the West Coast brand their Eastern counterparts of being uptight and stressed out, while folks on the East Coast perceive them as having a laissez-faire approach to life. The generalizations go beyond mere […]
“Moms who go to the zoo also tend to frequent beauty salons.” That’s the latest finding from JiWire, a location-based mobile media company. That deduction alone may not be earth-shattering, but it points to something larger: the emerging value of location based data. While defining audiences on mobile is nothing new, doing so based on location patterns […]