Social Marketing Fella

Author: socialmarketingfella

Blogging mistakes
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Common Blogging Mistakes

Blogging Mistakes By most accounts, I’m relatively new to blogging.  It started as a hobby, then became more meaningful for me after I started being more diligent about it.  If you’ve just entered the world of blogging or if you’ve been blogging for a short time and find that things are not working out as […]

Social Media for Business
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Social Media Strategy in Four Steps

Social Media Strategy for Business I like when things are simplified and orderly.  So I’m forwarding-on this article by Mike Lewis. Building a social media strategy is an exciting opportunity and chance to dramatically change the way you connect with consumers.  It is a tool that allows you to tap into conversations, learn more about […]

“New School” Business in 2011

How has business in 2011 evolved from the way business was in the 1990s? It’s all far more connected. The internet is an absolute necessity now for doing business in a serious way. The Net is also undermining all the major media and forcing them to adapt to the Net’s presence and utility in the world. […]

Web Design
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“Future-Resistant” Web Design Strategy

Web Design Strategy In order to remain relevant, and not look and function like the first website I ever made in Frontpage, there are web design rules that must be followed.To future-proof, or more like, future-resist your website, it must be: Simple Portable Fast Human Useful and/or interesting Writing quality content  fоr websites іѕ very […]

“Web 2.0” vs. “Social Media”

“Web 2.0” vs. “Social Media” Are the definitions interchangeable?  Sequential?  Relational? Web 2.0. Lots of us did not like the term to begin with, but it was needed to show the move from static sites into a new conversational web. Most of the world’s leading software developers have shifted their focus in this direction. We […]

Social Media Tools
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Why’s My Dad Now on Facebook?

Social Media Tools & Family One day it happened.  I received this enigmatic “add me” from my dad on Facebook! But why are older people using this with such regularity?  The adoption of Baby Boomers is happening in a way MySpace would have loved to have experienced years ago.   According to eMarketer, about 47% of […]

Social Analytics
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“Social Analytics” What?

Social Analytics or Social Media Monitoring? How do we define the term “social analytics?”   Social analytics is too often used synonymously with social media monitoring or measurement. But, in fact, it is more than that.  Social analytics is where measurement and business intelligence converge. Essentially, social analytics is a combination of two important concepts – […]

Andre Bourque (SocialMarketingFella) is Editor Emeritus of Technorati.

He covers emerging trends and news in social, mobile, cloud, and related technologies.

Based in San Francisco, he can be contacted via his social channels and at: andrefbourque@gmail.com

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