As published in Business2Community Another article about the Olympics? Yeah, but this one’s different. It’s got Wenlock, and cool graphics. At this year’s Olympic Games, social media users are spending nearly half their time watching the event and half their time communicating about it. At the time of this writing, a Google search of “London Olympics” […]
Author: socialmarketingfella
J.D. Power’s Fitness Segmentation: Are You a Social-ciser or a Baby Fat?
As published in Social Media Today Driving More than Cars Shimmering, translucent and regal, the J.D. Power and Associates award sits on a desk commanding notoriety and respect. We’re able to identify these trophies from fantastic marketing exposure to them. And we can safely associate the company with leading way to higher automotive quality and design […]
Game Changer: Crowdsourcing Patent Research – An Interview with Cheryl Milone, CEO of Article One Partners
As originally written for and published on Technorati Co-authored by Lillian Pierson — The World of Ideas and Patents Let’s say you’re an enterprise start-up bio-tech company with a team over in the left wing that just happened upon an innovative new solution to a problem that plagues your industry. With this solution, years of […]
Blow Out the Candles: The “GIF” Turns 25
GIFs. I was using them a lot in ’06 on my MySpace, but hadn’t thought about it much since. As it turns out, the image format turned 25 years old recently, and the “grown up” GIF is enjoying a resurgence of popularity. The GIF’s new notoriety is partly the result of faster computers and improved bandwidth, paired with popularity […]
Content Marketing Made Easier – Interview with Michael J. Fern, CEO of Intigi
Article written for and published as Content Marketing Made Easier – Interview with Michael J. Fern, CEO of Intigi on Technorati. The practice of content marketing (aka inbound marketing) is about consistently generating compelling, value-add content to your audience. I’ve done a lot of writing about it, and Google considers me a bit of an authority on […]
5 Cool Ways to Use the Modern GIF
As published on Business2Community GIFs. I was using them a lot in ’06 on my MySpace, but hadn’t thought about it much since. As it turns out, the image format turns 25 year old right about now, and the “grown up” GIF is enjoying a resurgence of popularity. The medium’s new notoriety is partly the […]
2 New Ways to Keep Your Facebook Peeps On-Page and Engaged via Woobox
As written for Social Media Today Facebook Page vs. Website? Within the social ether, web forums, and industry conference circuits there are lots conversations and articles assessing the effectiveness of Facebook brand pages in an overall marketing strategy. And questions like, “Should a company use a Facebook fan page instead of a website?” generate a […]
The Rebirth and Transformation of Cisco’s Marketing Strategy
As written for and published on Technorati “Content Marketing is the Only Marketing Left.”– Seth Godin Seth’s claim can be substantiated by a Google search on “content marketing” (aka inbound marketing) that will yield you nearly one billion hits. Content marketing is the practice of online marketing that deliberately uses a combination of search engine optimization (SEO), various social […]