Social Media, Marketing, and Tech News with a Sprinkle of Cannabis
Article first written for, and published as Are You a Pollinator? – Interview with Skip Brand, CEO of Martini Media on Technorati. Niche Marketing for Greater Market Understanding Martini Media has been a pioneer in advertising to the wealthiest consumers across niche media. The company has a digital media platform for reaching American consumers with household incomes over $100,000, representing 25% […]
As published in Social Media Today Email Marketing Is email marketing dead? I’ve written about this two years ago and it keeps coming back. Certainly, mumblings around the social media circuit like to evoke the sentiment and I expect we’ll here more about it at San Francisco’s ad:tech this week. I’m sure there’s a track […]
As published on Social Media Today Not All Conferencing Solutions Are the Same By this time, many of us have experienced the benefits of video conferencing solutions as part of our organizational and sales-oriented processes. Things like cost-effectiveness, the ability to connect with prospects in a time-effective manner, and real-time connectivity all ring true. But […]
Article first written for, and published as What Samsung’s AdHub Mobile Exchange Means to All of Us – Interview with Tim Cadogan, OpenX CEO on Technorati. Announced at ad:tech in San Francisco this week, Samsung Electronics Co., Ltd and OpenX Technologies, Inc. announced a major new private advertising exchange specifically for global mobile inventory, including smartphones and tablets. The new exchange […]
Article written for, and published as When Gaming Meets the Real World – Interview with Antonio Tomarchio, CEO of Beintoo on Technorati. Gamification Meets the Real World The title of this article was the title of a workshop at last week’s ad:tech conference in San Francisco. The focus of the program was new strategies being used in the […]
As published on Business2Community.com The Cloud Is Great for SMBs Whether or not the economic environment is right to start your small business depends a lot on what your business is, where it’s located, and who you ask. But insofar as technology is concerned, the tools available for starting a small business have never been […]
Article first written for, and published as The Social Media Tool Pyramid: Interview with Jeremy Epstein, VP at Sprinklr on Technorati. Enterprise Social Media Monitoring Tools What do you do when you’re a massive enterprise institution, maybe even a bit “old school” in the way you adopt new technology, and you find out from an objective survey, that […]
Article first written for, and published as Social Loyalty Disruption – Interview with Tuhin Roy, Co-founder of Fanzy on Technorati. Hyper-engaged Gamification for the Masses Fanzy is an exciting San Francisco startup launching the world’s first social loyalty network. I spoke with company co-founder, Tuhin Roy at ad:tech San Francisco to get more insight into the company’s […]