The Benefits of Creating a YouTube Channel [#Infographic]

What Is A YouTube Channel?

A YouTube Channel is like having your own homepage or TV channel on YouTube. You can add videos to the channel and organize the videos according to topics and dates. Additionally, you can customize your channel with logos, graphics, pictures and text descriptions. This can help you brand your business. It will also help you describe what content your channel offers to visitors.

The Benefits To Having Your Own YouTube Channel

YouTube provides an immense number of benefits to both sole proprietors and larger companies. Creating, launching and hosting a YouTube channel will cost you nothing. It is 100% free. You consider it to be a form of free online advertising.

One of the benefits of having a YouTube channel is that you can use it to divert targeted traffic to your website. Visitor traffic to your YouTube videos can be diverted to your website via embedded links directly in videos and links in the video descriptions. You can also add promotions into your videos that can further drive traffic and boost sales.

Producing high-quality video content constantly can help you amass a loyal group of followers on YouTube. These followers will most likely become customers and probably repeat customers. If you gain a large enough following, other companies may want to pay you to run their ads during your video. You can even manually insert ads for your own products. This can help you further monetize your content and turn your YouTube channel into an additional source of income. With monetization, you can turn your channel into more than a marketing and outreach platform. It can also become a source of revenue for you.

Lastly, creating a successful YouTube channel is a great way to manage your reputation. YouTube videos rank high in search engines such as Google. Creating content about your brand on YouTube will inevitably create a more positive view of your brand.

 

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Courtesy of: We Are Top 10

 

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Andre Bourque (SocialMarketingFella) is Editor Emeritus of Technorati.

He covers emerging trends and news in social, mobile, cloud, and related technologies.

Based in San Francisco, he can be contacted via his social channels and at: andrefbourque@gmail.com

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