Social Marketing Fella

How is Big Data Becoming Bigger in Today’s World? [Infographic]

The world is slowly becoming overrun with big data. In a technological era where more things are recorded online than with traditional pen and paper, that’s hardly a surprise. Data comes in many different forms, with more and more of each being produced on a daily basis.

Amazingly, 90% of the world’s data has been created in the last two years alone. While those numbers sound staggering, it’s perhaps less of a surprise when you consider 2.5 quintillion bytes are now created every day. This figure would require 10 million blu-ray discs to store, which, when stacked atop of each other, would amount to four Eiffel Towers.

This rapid growth in data usage has been a continued trend for some time. Across the last 25 years the global numbers have been very telling:

  • 1992 – 100GB used a day

  • 1997 – 100GB used an hour

  • 2002 – 100GB used a second

  • 2013 – 28,875GB used a second

  • 2018 (estimated) – 50,000GB used a second

This continued rise in the amount of data being produced directly corresponds with the availability of the internet across the globe. 3 billion people currently use the internet – as many people as the Earth’s population back in 1960.

Social media has perhaps served as the most prominent cause of this sudden influx, with every minute seeing:

  • 204,000,000 emails sent

  • 72 hours of footage uploaded on YouTube

  • 277,000 Tweets posted

  • 216,000 Instagram posts made

Want to discover more about big data? Check out the fascinating infographic below for a full rundown of how it’s shaping the world around us.

Infographic courtesy of Vouchercloud

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Andre Bourque (SocialMarketingFella) is Editor Emeritus of Technorati.

He covers emerging trends and news in social, mobile, cloud, and related technologies.

Based in San Francisco, he can be contacted via his social channels and at:


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