Filed under Advertising

Martini Media Study: Affluent Spend More, Despite Larger Consumer Sentiment [Infographic]

Martini Media Study: Affluent Spend More, Despite Larger Consumer Sentiment [Infographic]

As written for Technorati A CNN/ORC International survey released today indicates thirty-five percent of those questioned consider today’s economic conditions “very” or “somewhat” good. This marks a steady rise in CNN polling on the percentage who say things are good right now, from 26% in December to 31% in March, 33% in May and 35% now. Consumer sentiments have a … Continue reading »

Value-exchange Advertising – Interview with SponsorPay

Value-exchange Advertising – Interview with SponsorPay

As written for Technorati San Francisco is a hotbed of innovation. It’s the kind of place where last week’s ad:tech interactive advertising conference and this week’s Gamification Summit can meld into an entirely new and effective product. Value-exchange advertising is one of those, new methods. Value-Exchange Advertising Display advertising, especially on mobile platforms, doesn’t work for users. As the technology industry … Continue reading »

Facebook Men Are Cheap. I’m Talking Ads, Not Dates

Facebook Men Are Cheap. I’m Talking Ads, Not Dates

As written for SocialMediaToday Facebook Advertising According to financial analysts Facebook Q4 revenue (including payments, fees) could reach $1.5 billion. Digital marketing technology company Kenshoo says that just over 20 percent (20.3 percent) of the company’s ad revenue is now coming from mobile. And as per eMarketer, almost four billion dollars in advertising budgets were spent on Facebook ads … Continue reading »

SiSoMo Makes Luxury Products Shine

SiSoMo Makes Luxury Products Shine

As published in Business2Community A study released by Martini Media today reports agency executives estimate that 37 percent of mass marketers’ branding dollars are spent in digital marketing (online display, video, mobile), whereas only 31 percent of luxury marketers’ budgets are spent in that space. At the same time, research indicates that trend shifting in … Continue reading »

5 Things to Look for in an Ideal Mobile Ad Network

5 Things to Look for in an Ideal Mobile Ad Network

As published on Social Media Today State of Mobile Advertising  Speaking at the Mobile and Web Developers Conference in San Francisco last week, Opera Software’s EVP, Mahi de Silva, issued the company’s State of the Mobile Web assessment. As part of their industry insight series, Opera conducts the definitive analysis of the key trends affecting the mobile Web worldwide. Each … Continue reading »

What’s Hot, What’s Not in Advertising – ad:tech Survey [Infographic]

What’s Hot, What’s Not in Advertising – ad:tech Survey [Infographic]

Lots of exciting trends and technologies were revealed at last month’s ad:tech conference in San Francisco. The conference included a total of seven keynotes and 35+ breakout sessions covering topics, including things like display advertising, mobile, social, video, media and more. The Local Corporation conducted a random sampling of 115 survey respondents to determine what was particularly hot … Continue reading »

New Marketing for an Opt-In Culture – Interview with Simon Kelly, COO of Story WW

New Marketing for an Opt-In Culture – Interview with Simon Kelly, COO of Story WW

Article first published as New Marketing Approach to an Opt-In Culture – Interview with Simon Kelly, COO of Story WW on Technorati. Content Marketing Strategies I was introduced to Story Worldwide at the Content Marketing Strategies Conference, hosted by Dlvr.it. Story is the next generation media agency that applies storytelling techniques and pragmatic measurements to drive exceptional brand marketing and … Continue reading »

Marketplace for Good Content – Interview with VIRURL CEO, Francisco Diaz-Mitoma

Marketplace for Good Content – Interview with VIRURL CEO, Francisco Diaz-Mitoma

Article first published as Marketplace for Good Content – Interview with VIRURL CEO, Francisco Diaz-Mitoma on Technorati. Introduced at the Content Marketing Strategies Conference, hosted by the folks at Dlvr.it, VIRURL is a new platform that pays you to share links to videos, articles and games. “Our company charter is to make sure that the content is entertaining and consumable,” … Continue reading »