Category: Advertising

Keep It Real and Other Proven Ways to Market to Millennials

Published to SocialMediaToday Members of the millennial generation are expected to spend $10 trillion over their collected lifetime. This is a generation even bigger than the baby boomers, and quickly becoming the most important market segment for advertisers. So big, in fact, Goldman Sachs has identified which brands are most poised to capitalize from this […]

Martini Media Study: Affluent Spend More, Despite Larger Consumer Sentiment [Infographic]

As written for Technorati A CNN/ORC International survey released today indicates thirty-five percent of those questioned consider today’s economic conditions “very” or “somewhat” good. This marks a steady rise in CNN polling on the percentage who say things are good right now, from 26% in December to 31% in March, 33% in May and 35% now. Consumer sentiments have a […]

Next Phase of Mobile Games – Interview with Tapjoy SVP, Chris Akhavan

As written for Technorati Everyone wants a piece of the mobile pie, but display ads and banners aren’t working; e-mail contact with consumers is archaic and attention spans are short. One of the few industries getting it right in the mobile space is gaming: an industry often overlooked or marginalized by the business world. According to a report compiled by […]

Value-exchange Advertising – Interview with SponsorPay

As written for Technorati San Francisco is a hotbed of innovation. It’s the kind of place where last week’s ad:tech interactive advertising conference and this week’s Gamification Summit can meld into an entirely new and effective product. Value-exchange advertising is one of those, new methods. Value-Exchange Advertising Display advertising, especially on mobile platforms, doesn’t work for users. As the technology industry […]

Facebook Men Are Cheap. I’m Talking Ads, Not Dates

As written for SocialMediaToday Facebook Advertising According to financial analysts Facebook Q4 revenue (including payments, fees) could reach $1.5 billion. Digital marketing technology company Kenshoo says that just over 20 percent (20.3 percent) of the company’s ad revenue is now coming from mobile. And as per eMarketer, almost four billion dollars in advertising budgets were spent on Facebook ads […]

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SiSoMo Makes Luxury Products Shine

As published in Business2Community A study released by Martini Media today reports agency executives estimate that 37 percent of mass marketers’ branding dollars are spent in digital marketing (online display, video, mobile), whereas only 31 percent of luxury marketers’ budgets are spent in that space. At the same time, research indicates that trend shifting in […]

5 Things to Look for in an Ideal Mobile Ad Network

As published on Social Media Today State of Mobile Advertising  Speaking at the Mobile and Web Developers Conference in San Francisco last week, Opera Software’s EVP, Mahi de Silva, issued the company’s State of the Mobile Web assessment. As part of their industry insight series, Opera conducts the definitive analysis of the key trends affecting the mobile Web worldwide. Each […]

Andre Bourque (SocialMarketingFella) is Editor Emeritus of Technorati.

He covers emerging trends and news in social, mobile, cloud, and related technologies.

Based in San Francisco, he can be contacted via his social channels and at:


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