Advertising Social Media for Business Video Marketing & Technology

5 Really Good Reasons Why Video Testimonials Can Boost Your Sales!

Different audiences respond to different marketing techniques – this is certainly not a new idea. Some customers respond really well to long-form pieces of content like white papers, while others prefer short bursts of information like Infographics or presentations. But in terms of those marketing techniques that are capable of cross-pollination – the ones that […]

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Cyber Monday Tips: Social Media Techniques to Increase Your eCommerce Success

Every single holiday is an opportunity for small businesses to boost their marketing efforts. Some of these holidays are New Year’s, Thanksgiving, Black Friday, Halloween. However, if you are an e-commerce merchant, you might want to consider adding Cyber Monday in those holidays. Cyber Monday is the Monday after Thanksgiving. Considered as one of the […]

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Learning from Your Competitors’ Ads

Lessons learned are less expensive than learned lessons. In other words, why suffer through the pains of trial and error, blazing heretofore-uncut trails? Instead of expending time and capital learning lessons, spend some time gleaning useful knowledge from the learned lessons of those who have gone before you. Learning from your competitors’ ads can be […]

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The Small Business Guide to Facebook Advertising [#Infographic]

If your online advertising strategy has so far skirted around the idea of Facebook Ads, it’s time to sit up and take them seriously. Far beyond the power of simple ‘boosted posts’, Facebook Ads allow you to harness the same demographic targeting power but also to equip your ad with a call to action button […]

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Content Marketing vs. Advertising – What’s the Difference?

Written by: Wade Cockfield Content marketing can be easily misrepresented as advertising and vice versa. Whilst both share the same purpose of promoting brand awareness, it’s worth to note that there’s actually a fine line between the two and that the goals are different. Business and consumers alike are continuously looking for ways to improve the […]

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Every #FAQ About Google’s Next-Gen Local Search Advertisements

By Martin Ashton The recent Google Performance Summit saw a number of announcements being made by Google on upcoming changes in AdWords and Analytics with a special focus being accorded to mobile phones. Expanded Text ads were introduced, a sneak preview of the new interface of Google AdWords was given and sweeping changes to local search […]