Category: Advertising

Advertising
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Study: New Growth Leadership Initiatives Needed in B2B Messaging

Business-to-business marketing executives must combine strong leadership skills with deep marketing experience to clearly establish their companies’ competitive advantage, which will allow them to increase their influence and play key roles in driving sales, boosting brand awareness, and increasing customer loyalty. Those were the key conclusions of a new study conducted by the ANA (Association […]

Advertising
Spring Tour 2016   VisitMO.com
Missouri Wins with User Generated Content (#UGC) Advertising

The Missouri Division of Tourism recently launched “It’s Your Show” – an innovative advertising campaign created in partnership with H&L Partners, its St. Louis marketing agency. An extension of the 2013 “Enjoy the Show” campaign, this fully integrated execution includes TV, print, radio and out-of-home components that direct audiences to a new video-rich microsite. A […]

Advertising
blog_adretarget
New Ways to Avoid Annoying Ad Retargeting

Advertisement retargeting has become so prevalent, consumers are beginning to feel as though their every move is being watched. In many ways, they’re right. Businesses are gathering data on every customer interaction with their products and services, from the products they research online to the items they buy in their stores. What are businesses doing […]

Advertising
World s Strongest Coffee – Death Wish Coffee Company
Intuit Is Sending Death Wish Coffee to the Super Bowl

The creators of “The World’s Strongest Coffee”, Death Wish Coffee Company, have taken first place in the Intuit QuickBooks’s Small Business Big Game Competition, securing them a thirty-second commercial during football’s biggest game offering more than 100 million viewers. Death Wish Coffee Company entered the competition after the success they witnessed from GoldieBlox, the 2014 […]

Advertising
The new Nokia smart phone Lumia 800 is shown off at Nokia world, London, October 26, 2011. Nokia unveiled two sleek new Microsoft Windows phones on Wednesday in time for Christmas, a first step in the ailing cellphone maker's fightback against Apple and Google . Chief Executive Stephen Elop presented the two new smartphones, the first fruits of his big bet on Microsoft software, to a 3,000-strong audience in London, saying they represented the beginning of a new era for the Finnish giant. REUTERS/Paul Hackett  (BRITAIN - Tags: BUSINESS SOCIETY TELECOMS)
Why Mobile Marketing #Advertising Spend Is Increasing

By Sophorn Chhay The stats are in: By 2019, mobile ad spending will account for a whopping 72 percent of all digital ad cost in the United States. This year advertising revenue jumped more than $2 billion from an already impressive $9 billion last year to $11 billion this year. The question is why is […]

Advertising
New Washington Post promotional unit integrates editorial content to deliver a tailored ad experience   The Washington Post
New Washington Post Mobile Ad Delivers Carousel of Editorial Recommendations

Proprietary technology also matches the ads with key audiences to recommend content that’s most relevant to their interests The Washington Post today launched a new ad product that allows advertisers to deliver a unique content experience to audience segments on and off The Post platform. Using proprietary technology, “PostPulse” is a promotional unit that pulls […]

Andre Bourque (SocialMarketingFella) is Editor Emeritus of Technorati.

He covers emerging trends and news in social, mobile, cloud, and related technologies.

Based in San Francisco, he can be contacted via his social channels and at: andrefbourque@gmail.com

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