Social Marketing Fella

Category: Advertising

Advertising
5 Really Good Reasons Why Video Testimonials Can Boost Your Sales!

Different audiences respond to different marketing techniques – this is certainly not a new idea. Some customers respond really well to long-form pieces of content like white papers, while others prefer short bursts of information like Infographics or presentations. But in terms of those marketing techniques that are capable of cross-pollination – the ones that […]

Advertising
Learning from Your Competitors’ Ads

Lessons learned are less expensive than learned lessons. In other words, why suffer through the pains of trial and error, blazing heretofore-uncut trails? Instead of expending time and capital learning lessons, spend some time gleaning useful knowledge from the learned lessons of those who have gone before you. Learning from your competitors’ ads can be […]

Advertising
How to Increase Foot Traffic in a Retail Store

Written By: Riya Sander If you have a brick and mortar store, you’re probably wondering how to generate traffic to your store — foot traffic, that is, not just traffic to your website. Foot traffic from your targeted clientele, potential purchasers. While it’s important to have a solid online presence, you need people to walk […]

Advertising
What is Purpose Driven Advertising

Great product and engaging advertising campaigns are no longer enough. Competition is tough in almost every industry and you’re no longer fighting just for the attention of your customers, you’re fighting for their hearts and minds as well. The best way of doing this (both for the company and your community) is to join forces […]

Advertising
Content Marketing vs. Advertising – What’s the Difference?

Written by: Wade Cockfield Content marketing can be easily misrepresented as advertising and vice versa. Whilst both share the same purpose of promoting brand awareness, it’s worth to note that there’s actually a fine line between the two and that the goals are different. Business and consumers alike are continuously looking for ways to improve the […]

Andre Bourque (SocialMarketingFella) is Editor Emeritus of Technorati.

He covers emerging trends and news in social, mobile, cloud, and related technologies.

Based in San Francisco, he can be contacted via his social channels and at: andrefbourque@gmail.com

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