Great product and engaging advertising campaigns are no longer enough. Competition is tough in almost every industry and you’re no longer fighting just for the attention of your customers, you’re fighting for their hearts and minds as well. The best way of doing this (both for the company and your community) is to join forces […]
Advertising
The Small Business Guide to Facebook Advertising [#Infographic]
If your online advertising strategy has so far skirted around the idea of Facebook Ads, it’s time to sit up and take them seriously. Far beyond the power of simple ‘boosted posts’, Facebook Ads allow you to harness the same demographic targeting power but also to equip your ad with a call to action button […]
Content Marketing vs. Advertising – What’s the Difference?
Written by: Wade Cockfield Content marketing can be easily misrepresented as advertising and vice versa. Whilst both share the same purpose of promoting brand awareness, it’s worth to note that there’s actually a fine line between the two and that the goals are different. Business and consumers alike are continuously looking for ways to improve the […]
Every #FAQ About Google’s Next-Gen Local Search Advertisements
By Martin Ashton The recent Google Performance Summit saw a number of announcements being made by Google on upcoming changes in AdWords and Analytics with a special focus being accorded to mobile phones. Expanded Text ads were introduced, a sneak preview of the new interface of Google AdWords was given and sweeping changes to local search […]
Will Facebook Canvas Finally Deliver Effective Mobile Advertising?
To improve the Facebook ad experience of both the marketers and the users, the giant social media platform launched Facebook Canvas on February 2016. This full-screen ad experience that is built for businesses to bring an overwhelming, vivid description of who they are and what they offer. The main idea is to put the brand’s […]
Study: New Growth Leadership Initiatives Needed in B2B Messaging
Business-to-business marketing executives must combine strong leadership skills with deep marketing experience to clearly establish their companies’ competitive advantage, which will allow them to increase their influence and play key roles in driving sales, boosting brand awareness, and increasing customer loyalty. Those were the key conclusions of a new study conducted by the ANA (Association […]
Missouri Wins with User Generated Content (#UGC) Advertising
The Missouri Division of Tourism recently launched “It’s Your Show” – an innovative advertising campaign created in partnership with H&L Partners, its St. Louis marketing agency. An extension of the 2013 “Enjoy the Show” campaign, this fully integrated execution includes TV, print, radio and out-of-home components that direct audiences to a new video-rich microsite. A […]
New Ways to Avoid Annoying Ad Retargeting
Advertisement retargeting has become so prevalent, consumers are beginning to feel as though their every move is being watched. In many ways, they’re right. Businesses are gathering data on every customer interaction with their products and services, from the products they research online to the items they buy in their stores. What are businesses doing […]