Advertising Guest Post Latest Search Engine Optimization (SEO)

Every #FAQ About Google’s Next-Gen Local Search Advertisements

By Martin Ashton The recent Google Performance Summit saw a number of announcements being made by Google on upcoming changes in AdWords and Analytics with a special focus being accorded to mobile phones. Expanded Text ads were introduced, a sneak preview of the new interface of Google AdWords was given and sweeping changes to local search […]

Advertising Guest Post Latest Mobile Trends & Tech Social Media for Business

Will Facebook Canvas Finally Deliver Effective Mobile Advertising?

To improve the Facebook ad experience of both the marketers and the users, the giant social media platform launched Facebook Canvas on February 2016. This full-screen ad experience that is built for businesses to bring an overwhelming, vivid description of who they are and what they offer. The main idea is to put the brand’s […]

Advertising Case Study Latest Marketing Strategy

Study: New Growth Leadership Initiatives Needed in B2B Messaging

Business-to-business marketing executives must combine strong leadership skills with deep marketing experience to clearly establish their companies’ competitive advantage, which will allow them to increase their influence and play key roles in driving sales, boosting brand awareness, and increasing customer loyalty. Those were the key conclusions of a new study conducted by the ANA (Association […]

Advertising Latest Marketing Strategy Social Media Marketing

Missouri Wins with User Generated Content (#UGC) Advertising

The Missouri Division of Tourism recently launched “It’s Your Show” – an innovative advertising campaign created in partnership with H&L Partners, its St. Louis marketing agency. An extension of the 2013 “Enjoy the Show” campaign, this fully integrated execution includes TV, print, radio and out-of-home components that direct audiences to a new video-rich microsite. A […]

Advertising Latest Technology News

New Ways to Avoid Annoying Ad Retargeting

Advertisement retargeting has become so prevalent, consumers are beginning to feel as though their every move is being watched. In many ways, they’re right. Businesses are gathering data on every customer interaction with their products and services, from the products they research online to the items they buy in their stores. What are businesses doing […]

Advertising Brand Management Content Marketing Guest Post Inbound Marketing Internet Marketing Strategy Latest Marketing Strategy Social Media Marketing

The Ultimate Reference on Ways to Promote Your Content

By Mike Dane “If a tree falls in a forest and no one is around to hear it, does it make a sound?” The same parallel to the old philosophical adage could be drawn when it comes to promoting your content. It’s a jungle out there, especially when it comes to Internet. Over 14.3 Trillion webpages […]

Advertising Latest Video Marketing & Technology

Intuit Is Sending Death Wish Coffee to the Super Bowl

The creators of “The World’s Strongest Coffee”, Death Wish Coffee Company, have taken first place in the Intuit QuickBooks’s Small Business Big Game Competition, securing them a thirty-second commercial during football’s biggest game offering more than 100 million viewers. Death Wish Coffee Company entered the competition after the success they witnessed from GoldieBlox, the 2014 […]

Advertising Featured Guest Post Latest Mobile Trends & Tech

Why Mobile Marketing #Advertising Spend Is Increasing

By Sophorn Chhay The stats are in: By 2019, mobile ad spending will account for a whopping 72 percent of all digital ad cost in the United States. This year advertising revenue jumped more than $2 billion from an already impressive $9 billion last year to $11 billion this year. The question is why is […]