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Why Mobile Marketing #Advertising Spend Is Increasing

By Sophorn Chhay The stats are in: By 2019, mobile ad spending will account for a whopping 72 percent of all digital ad cost in the United States. This year advertising revenue jumped more than $2 billion from an already impressive $9 billion last year to $11 billion this year. The question is why is […]

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New Washington Post Mobile Ad Delivers Carousel of Editorial Recommendations

Proprietary technology also matches the ads with key audiences to recommend content that’s most relevant to their interests The Washington Post today launched a new ad product that allows advertisers to deliver a unique content experience to audience segments on and off The Post platform. Using proprietary technology, “PostPulse” is a promotional unit that pulls […]

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Better Targeting Can Help Turn Back the Ad Blocking Tide

By Josh Dreller VP, Product Marketing at 4C Consumers are signaling that they’ve had enough. Ad blocking software is being downloaded in droves. During the past twelve months, the number of people globally blocking ads grew 41 percent, according to a recent report commissioned by Adobe. Though only 9 percent of people in the U.S. are currently […]

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Interview: Storytelling in Mobile Advertising

Now in its sixth year, the Mobile Media Summit led by CEO and Founder, Paran Johar, is the largest mobile media and advertising conference series in North America and Europe. The events feature advertising’s best technologies, and are regularly attended by the industry’s top brands, agencies and mobile innovators. To date, over 10,000 have attended one or more shows. Paran Johar recently interviewed Vaino […]

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STUDY: Facebook Rivals Authority of Print as Top News Source

New findings from the 2015 Next Generation of Commerce study, released last month by Acquity Group, part of Accenture Interactive, reveal untapped opportunities for brands across nontraditional spaces, especially with younger generations. The study surveyed more than 2,000 U.S. consumers on their habits and preferences surrounding digital engagement, content, shopping, and services in order to break down consumer expectations […]

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Keep It Real and Other Proven Ways to Market to Millennials

Published to SocialMediaToday Members of the millennial generation are expected to spend $10 trillion over their collected lifetime. This is a generation even bigger than the baby boomers, and quickly becoming the most important market segment for advertisers. So big, in fact, Goldman Sachs has identified which brands are most poised to capitalize from this […]

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Reaching Customers with Advertising: Why Cheaper Isn’t Always Better

As published to Huffington Post Businesses usually only allocate a certain amount of money each year for advertising, hoping to reach as many customers as possible from that. This effort to save money can easily lead businesses to go for the cheapest ad impression cost, assuming that the less they spend on each view, the […]

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10 Video Marketing Trends You Can Expect in 2015

As published to The Huffington Post Serial entrepreneur and mobile consultant Hannah Bree Hanson and I were in attendance at the Streaming Media West Conference last week in Huntington Beach, CA. The event featured a veritable who’s-who of industry leaders including Verizon, Limelight Networks, Wowza, Skype, and NFL Now, Tivi, and Ramp. Here’s the top […]