Advertising Tech Conferences

What’s Hot, What’s Not in Advertising – ad:tech Survey [Infographic]

Lots of exciting trends and technologies were revealed at last month’s ad:tech conference in San Francisco. The conference included a total of seven keynotes and 35+ breakout sessions covering topics, including things like display advertising, mobile, social, video, media and more. The Local Corporation conducted a random sampling of 115 survey respondents to determine what was particularly hot […]

Advertising Brand Management Case Study Inbound Marketing Technology Leader Interview

New Marketing for an Opt-In Culture – Interview with Simon Kelly, COO of Story WW

Article first published as New Marketing Approach to an Opt-In Culture – Interview with Simon Kelly, COO of Story WW on Technorati. Content Marketing Strategies I was introduced to Story Worldwide at the Content Marketing Strategies Conference, hosted by Dlvr.it. Story is the next generation media agency that applies storytelling techniques and pragmatic measurements to drive exceptional brand marketing and […]

Advertising Inbound Marketing Technology Leader Interview Technology News

Marketplace for Good Content – Interview with VIRURL CEO, Francisco Diaz-Mitoma

Article first published as Marketplace for Good Content – Interview with VIRURL CEO, Francisco Diaz-Mitoma on Technorati. Introduced at the Content Marketing Strategies Conference, hosted by the folks at Dlvr.it, VIRURL is a new platform that pays you to share links to videos, articles and games. “Our company charter is to make sure that the content is entertaining and consumable,” […]

Advertising Marketing Strategy Video Marketing & Technology

TiVo: Vignettes Helping Maintain TV Viewer Engagement in a DVR World

Article first published as According to TiVo: Vignettes Helping Maintain TV Viewer Engagement in a DVR World on Technorati. In a DVR world, who watches commercials? That was the lead-in on one of the slides presented by Greg DePalma, Vice President of Audience Insights at TiVo. Indeed, fast forwarding with your DVR remote is now as commonplace […]

Advertising Emerging Technology Mobile Trends & Tech Technology Leader Interview

Couponing and the Modern Savings Model – Interview with Linkable Networks CEO Tom Burgess

Article first published as Couponing and the Modern Savings Model – Interview with Linkable Networks CEO, Tom Burgess on Technorati. Not Just for Grandma Anymore The coupon industry has come a long way from the nostalgic days of my grandmother clipping coupons from Manchester, New Hampshire’s Union Leader newspaper. In some ways, it’s even become “cool.” With […]

Advertising Emerging Technology

Ad Impressions for the Planet: One Company’s Earth Day Contribution

As published on Social Media Today Earth Day 2012 Earth Day began in 1970. At a time when V-8 engines and chrome ruled the U.S. highways, and plumes of factory smoke filled the air with reckless abandon, the movement tapped into the emerging cultural consciousness of environmental concerns. Now, over 30 years later, sentiment has […]

Advertising Brand Management Marketing Strategy Technology Leader Interview

Are You a Pollinator? – Interview with Skip Brand, CEO of Martini Media

Article first written for, and published as Are You a Pollinator? – Interview with Skip Brand, CEO of Martini Media on Technorati. Niche Marketing for Greater Market Understanding Martini Media has been a pioneer in advertising to the wealthiest consumers across niche media. The company has a digital media platform for reaching American consumers with household incomes over $100,000, representing 25% […]

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Advertising Mobile Trends & Tech Technology Leader Interview

Interview with Tim Cadogan, OpenX CEO – AdHub Marketplace

Article first written for, and published as What Samsung’s AdHub Mobile Exchange Means to All of Us – Interview with Tim Cadogan, OpenX CEO on Technorati. Announced at ad:tech in San Francisco this week, Samsung Electronics Co., Ltd and OpenX Technologies, Inc. announced a major new private advertising exchange specifically for global mobile inventory, including smartphones and tablets. The new exchange […]