Category: Big Data

Big Data
Why Every Business Owner Should Understand Big Data

Most businesses have a general understanding of what big data is. Yet many of these same companies don’t put that data to good use. This would likely not be the case if they understood the “what,” “where,” “when,” and “how” of big data. When you truly understand data, you’ll see why it’s so integral to […]

Big Data
How to Humanize Big Data to Increase Its Value?

Written By: Josh McAllister As Big Data transforms the business world, it sometimes seems to add a sterile aspect to the business environment. Mountains of data can contain a wealth of hidden information that can drive decision-making and organizational success, but uncovering such meaning often seems impossible.  Big Data can encourage businesses to regard customers as […]

Big Data
Big Data in HR Analytics: How It Benefits the Workplace

Written By: Caroline Bird For a long time, companies did not know what to do with big data. Big data describes that big volume of information stored in a company from a long time ago. It may consist information about the organization, current, and former employees, past transactions, etc. However, as technology grows, we have […]

Big Data
Big Data for Small Business: An All-Encompassing Guide [Infographic]

Big data can seem complicated on the surface, but it’s getting easier all the time. Seemingly meaningless bits of data can form together bit by bit to provide actionable insights that can be used to understand more about consumers, operational performance, and potential risks and opportunities. While gleaning these insights might have once taken expert […]

Big Data
How Marketers Store and Protect Big Data

Here’s a strange coincidence: marketers have a lot in common with big data. Big data is used to target customers for business, services, and products, and that’s essentially the job of a marketer. Big data is not a tangible thing (a marketer is a person, of course, huge difference there), but rather a way to store […]

Andre Bourque (SocialMarketingFella) is Editor Emeritus of Technorati.

He covers emerging trends and news in social, mobile, cloud, and related technologies.

Based in San Francisco, he can be contacted via his social channels and at: andrefbourque@gmail.com

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