Category: Big Data

Big Data
Data Cleansing: Finding Meaning in Information Technology

For Data Science Immersive, Santa Monica, Summer 2016 Information has become, in many ways, the question of our times, especially in the way that we store it. With all the online services available to us now, each one requiring exchanges of vast amounts of data, it’s easy to get lost in the technical aspects of […]

Big Data
Whatcha’ Find Scrubbing the S&P 500 Slogans

The folks at Kopywriting Kourse set out to compile every company slogan on the S&P 500 Index and analyzed the data, but the data wasn’t to be found. So they compiled the metrics themselves. “It was a lot of searching,” writes Neville Medhora, 20% of slogans were easy to find, 65% required some digging, 15% involved some […]

Big Data
Is Big Data Too Big for Small Business?

A 2015 IDG Enterprise Big Data and Analytics Survey revealed that big data is on the minds of business leaders and owners. There is an ongoing struggle to figure out how to manage the increasing amounts of data that are now available and leverage the true value that this data holds. Thanks for sharing @thoughtspot. 2015 IDG […]

Big Data
Why Today’s Leaders Need to Get to Know #BigData

“The [sectors] that have the potential to benefit the most from big data analytics are the ones lagging behind…” In business, there can be chasms between promise and fulfillment. Consider the case of big data analytics. Companies of all sizes are investing in technology to assemble unprecedented amounts of data, from customer call-center recordings and […]

Big Data
Democratizing Data and #SocialMedia: Mass Meets Class

By Dr. Rahul Razdan The effective use of social media, as well as access to Big Data, should not be – it shall no longer be – the exclusive province of global corporations with seemingly endless marketing budgets and a near-constant presence on every relevant online platform and feed. For there is no reason why entrepreneurs […]

Big Data
Imperva Web Study: Humans Take Back the Web

Much has changed in the general understanding of bots since Imperva first revealed them to be responsible for the bulk of all website traffic. Today, it is not uncommon to find entire articles (including their own) dedicated to the study of individual bots: their HTTP footprints, points of origin and the nuances of their behavior. […]

Big Data
Freelancer Fast 50: Hottest Jobs of Q3 2015

In Q3 2015, Freelancer.com’s data scientists reviewed 370,901 jobs, up 4% from 356,876 jobs in Q2 2015. Freelancer analyzed the jobs on the platform to create a snapshot of global business trends. “Freelancer.com’s quarterly Fast 50 report is a pulse check of the movers and shakers across industries, technologies, products, and companies. We can glean […]

Andre Bourque (SocialMarketingFella) is Editor Emeritus of Technorati.

He covers emerging trends and news in social, mobile, cloud, and related technologies.

Based in San Francisco, he can be contacted via his social channels and at: andrefbourque@gmail.com

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