Category: Big Data

Big Data
#BigData: The Psychology of the Supermarket [Infographic]

Learning about shopper trends is one of the best ways for consumer businesses to stay on top of their marketing and advertising approach. By analyzing consistent consumer data, all businesses can form lasting relationships with their customers and use the information to allow their own companies to grow. In the infographic below, the University of […]

Big Data
How Data and Conversational Marketing Helps Social Media’s Voice

By Dr. Rahul Razdan Fact: Big Data is nothing more than an empty term, a euphemism among the technorati, unless it produces the sort of “conversational marketing” necessary for social media; unless it yields superior content and inspires a dialogue among consumers; unless it showcases messaging that resonates because of the quality of its content and […]

Big Data
5 Steps to Exploring and Enjoying Your Data

Your colleague, Sheila, an avid hip-hop fan, just sent you a data file with the top #1 hits of the year 2000. She’s certain the year 2000 was one of hip-hop success, and that there were more #1 such hits than any other type. After a cursory look at her data, you decide you have enough […]

Big Data
Data Cleansing: Finding Meaning in Information Technology

For Data Science Immersive, Santa Monica, Summer 2016 Information has become, in many ways, the question of our times, especially in the way that we store it. With all the online services available to us now, each one requiring exchanges of vast amounts of data, it’s easy to get lost in the technical aspects of […]

Big Data
Whatcha’ Find Scrubbing the S&P 500 Slogans

The folks at Kopywriting Kourse set out to compile every company slogan on the S&P 500 Index and analyzed the data, but the data wasn’t to be found. So they compiled the metrics themselves. “It was a lot of searching,” writes Neville Medhora, 20% of slogans were easy to find, 65% required some digging, 15% involved some […]

Big Data
Is Big Data Too Big for Small Business?

A 2015 IDG Enterprise Big Data and Analytics Survey revealed that big data is on the minds of business leaders and owners. There is an ongoing struggle to figure out how to manage the increasing amounts of data that are now available and leverage the true value that this data holds. Thanks for sharing @thoughtspot. 2015 IDG […]

Big Data
Why Today’s Leaders Need to Get to Know #BigData

“The [sectors] that have the potential to benefit the most from big data analytics are the ones lagging behind…” In business, there can be chasms between promise and fulfillment. Consider the case of big data analytics. Companies of all sizes are investing in technology to assemble unprecedented amounts of data, from customer call-center recordings and […]

Andre Bourque (SocialMarketingFella) is Editor Emeritus of Technorati.

He covers emerging trends and news in social, mobile, cloud, and related technologies.

Based in San Francisco, he can be contacted via his social channels and at: andrefbourque@gmail.com

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