Category: Book Review

Book Review
The 7 Essentials to Content Marketing

 Free eBook “Content is the currency of social.” – Scott Monty, Ford Motor Company (at Dreamforce Conference 2012) Originally posted to Social Media Today. In what was one of the most socially-spirited Dreamforce conferences ever, Scott Monty’s statement last week was one of the most universally resounding. This, because the shift we’re seeing today is all […]

Book Review
Camera Ready: Every Video is a Story

As published in Business2Community Video Production “Any video you make should “add value” to your other content. In other words, don’t just do a video version of an article you’ve written.” That’s how Camera Ready: How to Present Your Best Self and Ideas On Air or Online, a new multimedia eBook, begins. Author Manoush Zomorodi uses her […]

Book Review
Constructive Capitalism and the New Capitalist Manifesto

Sustainable Business Strategy We all know “sustainability” is a good idea. Recycle, save the environment, give back–all good stuff. And if a business is going this on the side, we like that, too. We may even volunteer a few hours to participate, or at least donate a Facebook like and Tweet about it all.  The […]

Andre Bourque (SocialMarketingFella) is Editor Emeritus of Technorati.

He covers emerging trends and news in social, mobile, cloud, and related technologies.

Based in San Francisco, he can be contacted via his social channels and at: andrefbourque@gmail.com

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