Brand management for retail, internet, and social brands.

Brand Management Content Marketing

Grow Your Business with These 5 Content Marketing Methods

Content marketing is a big deal. It is one of the premier marketing methods of the digital age. Technology is adding new elements and capabilities, meaning content marketing can be pushed even further than before. The culture that comes along with the constantly advancing technology also plays a factor. Customers expect a lot from the […]

Brand Management Business Reputation cyber security

How to Protect Your Business From Fraud and Scams

Scams and fraud are a fact of life – and of business. Every day, businesses are scammed and fraud is committed. The rate at which these crimes are perpetrated is increasing, both in the number of instances and the amount of money lost. This is especially evident during the holiday season. According to Black’s Law […]

Brand Management Marketing Strategy

Do Your Marketing Strategies Match Your Branding Goals?

Some people wrongly believe that there is no difference between marketing and branding. The truth is that these terms do not substitute, but complement each other. Marketing deals with the product design, placement, price, and promotion, while branding is all about crafting a unique product name and image. If you doubt that your marketing strategies […]

Brand Management Internet Marketing Strategy

How Digital Marketing Can Boost Your Brand Image And Visibility

Digital marketing has created all the buzz in the last 5 years or so. Many thought that this is a big bubble ready to burst anytime. But beating all odds, digital marketing is still cruising forward, adopting newer techniques and approaches to optimize its performance. Hubspot has got some of the interesting numbers of digital […]

Brand Management Latest Social Media Marketing

6 Social Media Mistakes You Must Avoid When Branding Your Business

Social networks allow potential users to reach others within their social groupings to share information and communicate information of mutual interest. Marketers and businesses, large medium and small, are using popular social media platforms such as Facebook, Twitter, Instagram and LinkedIn to reach an almost unlimited base of potential customers. With millions of daily users, […]

Brand Management Everything Else Featured Latest

Does Paid Promotion Dilute Content Credibility?

Consumers and Journalists Are Rattled Lately, there’s been a lot of chatter around what constitutes editorial and what is advertising, not only from the perspective of the consumer, but journalists, too, are annoyed. Some suggest that if content is paid for, it is inevitably unreliable and worthless. Plus, as brands learn to more politely engage […]