Twitter Account Hacks It happened to Craig, to Jack, and to the guy once known as “Barry.” The list of high profile Twitter accounts that had their passwords stolen in a security breach continues to grow. Hacked accounts of President Obama and Vice-President Joe Biden imply no one is untouchable. A recent Peer Reach’s analysis reported that many … Continue reading »
![What a Community Manager Does [Infographic]](http://socialmarketingfella.com/wp-content/uploads/2013/01/CMAD-socialmarketingfella.com_-160x120.jpg "What a Community Manager Does [Infographic]")
January 28th is Community Manager Appreciation Day. Yes, there is such a thing. The idea was kicked-off back in 2010 by web authority, Jeremiah Owyang, and now takes place every 4th Monday of January. The ostensible point to recognize the “behind-the-scenes” influence of online community managers around the world who use content and social media to maintain brands and engage customers. In … Continue reading »
Guest Post by Erica Moss Inbound marketing is a specific type of strategy, aimed at positioning your brand, product or service in a way that makes it easy for potential customers to find you. Through the techniques described in What Is Inbound Marketing and Why It Works, you’ve learned how to employ various strategies to put … Continue reading »
As written for Social Media Today and Business2Community A funny thing about virality is it’s hard to anticipate. As journalists, we’re spot on if we can merely capture a trend and spread it further when it’s happening. As social media marketers, we’re even more powerful when we can recognize the potential for one and ignite it, … Continue reading »
Article first published as New Marketing Approach to an Opt-In Culture – Interview with Simon Kelly, COO of Story WW on Technorati. Content Marketing Strategies I was introduced to Story Worldwide at the Content Marketing Strategies Conference, hosted by Dlvr.it. Story is the next generation media agency that applies storytelling techniques and pragmatic measurements to drive exceptional brand marketing and … Continue reading »
As published in Social Media Today Content Marketing Once upon a time, in lush fields of green, lived a powerful brand icon. After an early life in the limelight, he slowed down. For many years he lived in seclusion; few saw or heard from him… I’ve embellished a bit, but that’s kind-of how the Green … Continue reading »
Article first written for, and published as Are You a Pollinator? – Interview with Skip Brand, CEO of Martini Media on Technorati. Niche Marketing for Greater Market Understanding Martini Media has been a pioneer in advertising to the wealthiest consumers across niche media. The company has a digital media platform for reaching American consumers with household incomes over $100,000, representing 25% … Continue reading »
Twitter for Business Social marketing software company, GraphEffect introduced its new Twitter offerings at the ad:tech Conference in San Francisco this week. I met with James Borow, CEO of the company, whose focus two years ago was on enabling social marketing campaigns on the Facebook platform. GraphEffect’s latest release is a solution for brands to … Continue reading »
As written for and published by Social Media Today I have an old Jack Russell Terrier named Roxy. She’s a finicky eater, with a grain intolerance, so she requires a special diet. Roxy’s hungry, and I need to buy her some grain-free dog food. And so, the online product search begins. Back in the Day Ten or so … Continue reading »
Article first written for and published as Intel’s Social Status Update: Make Conversations, Not Ads on Technorati. Social Media for Big Business Intel launched its marketing campaigns with a bang this year, showing off a number of interesting 2+ GHz Ultrabook laptops with Intel processors at CES. Going head to head with Apple, they talked a whole lot … Continue reading »