Brand management for retail, internet, and social brands.

Brand Management Marketing Strategy Startups

Marketing Trends to Help You Expand Your Small Business

Small businesses have a very distinct advantage, as they can leverage their size and ability to pivot on a dime, into successful, flexible, and winning marketing campaigns. While large businesses must plan, meet, develop and then roll out a marketing campaign, at great cost, small businesses can do it all faster, with a finger on […]

Brand Management Social Media for Business Social Media Marketing

9+ Social Media Must-Dos for Your Company

What’s the best way to market your salon, spa, or barbershop? It can be hard to determine which marketing strategies are right for your type of business, but one thing is for sure – social media can amplify your mission, products, and services fast. There are so many opportunities in social media for a company […]

Brand Management Guest Post Instagram

Market your brand on Instagram by Creating a Visual Story

By Pete Campbell Instagram is huge today, with more than 300 active users a month! The millennials are attracted to Instagram, and that is a critical target customer segment for the brand. Today, when there is more importance on mobile connectivity and visual content, Instagram is a perfect social media platform to market your brand.  […]

Brand Management Guest Post Social Media Marketing Social Media Optimization

Quick Tips from Experts On Building A Brand Through Social Media

Written By: Katrina Fernandez Social media is the largest growing way for businesses to connect and communicate with their customers. Here are 8 tips from experts to help you build your brand and make the most of this marketing power tool. These websites and applications allow us to share photos, content and search for information. […]

Brand Management Content Marketing

Grow Your Business with These 5 Content Marketing Methods

Content marketing is a big deal. It is one of the premier marketing methods of the digital age. Technology is adding new elements and capabilities, meaning content marketing can be pushed even further than before. The culture that comes along with the constantly advancing technology also plays a factor. Customers expect a lot from the […]

Brand Management Business Reputation cyber security

How to Protect Your Business From Fraud and Scams

Scams and fraud are a fact of life – and of business. Every day, businesses are scammed and fraud is committed. The rate at which these crimes are perpetrated is increasing, both in the number of instances and the amount of money lost. This is especially evident during the holiday season. According to Black’s Law […]