Category: Brand Management

Brand Management
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How Web Design Impacts #SEO, Branding, and Search Engine Ranking

The importance of web design to branding, Search Engine Ranking and SEO cannot be underestimated but is easy to incorporate given the right kind of pre-planning. The elements that comprise effective website design are intricately interconnected and must be skilfully implemented to have the greatest impact upon one’s customer base. Outstanding websites incorporate key facets […]

Brand Management
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How to Use Twitter to Steal Customers from Your Competitors

By Michael Akinlaby With 42% of Twitter’s users following brands, Twitter is a great place to build brand ambassadors, drive traffic and convert sales. Instead of starting all the way from the scratch, you can tap into the fan base of your competitors. Your established competitors have spent years building their army of ambassadors and customers […]

Brand Management
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The Master Key to Unlocking the Benefits of Social Media

As a follow-up to my previous column, allow me to further explain the difference between conventional (and mostly ineffective) forms of social media versus the successful use of this resource. For one group, social media is the digital equivalent of a hand mirror; a tool for self-indulgent and hypnotic obsession, in which a business owner […]

Brand Management
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Top 7 Trends to Help Brands Target the New Consumer in 2016

Interbrand, a leading brand consultancy, and Ready Set Rocket, a New York City-based digital marketing agency, today announce 7 technology trends that forward-looking brands can take advantage of in 2016. “Technology’s tremendous evolution provides us with a unique opportunity to re-imagine the traditional work/life/family/leisure structures of our lives. Instead of trying to expertly juggle the […]

Andre Bourque (SocialMarketingFella) is Editor Emeritus of Technorati.

He covers emerging trends and news in social, mobile, cloud, and related technologies.

Based in San Francisco, he can be contacted via his social channels and at: andrefbourque@gmail.com

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