Small businesses have a very distinct advantage, as they can leverage their size and ability to pivot on a dime, into successful, flexible, and winning marketing campaigns. While large businesses must plan, meet, develop and then roll out a marketing campaign, at great cost, small businesses can do it all faster, with a finger on […]
Brand Management
Brand management for retail, internet, and social brands.
9+ Social Media Must-Dos for Your Company
What’s the best way to market your salon, spa, or barbershop? It can be hard to determine which marketing strategies are right for your type of business, but one thing is for sure – social media can amplify your mission, products, and services fast. There are so many opportunities in social media for a company […]
Market your brand on Instagram by Creating a Visual Story
By Pete Campbell Instagram is huge today, with more than 300 active users a month! The millennials are attracted to Instagram, and that is a critical target customer segment for the brand. Today, when there is more importance on mobile connectivity and visual content, Instagram is a perfect social media platform to market your brand. […]
How to Successfully Rebrand Your Business
As a business, your brand matters quite a lot. It’s the way that consumers identify you in an instant—that “Ah ha! I know who this is from!” revelation…
Quick Tips from Experts On Building A Brand Through Social Media
Written By: Katrina Fernandez Social media is the largest growing way for businesses to connect and communicate with their customers. Here are 8 tips from experts to help you build your brand and make the most of this marketing power tool. These websites and applications allow us to share photos, content and search for information. […]
Grow Your Business with These 5 Content Marketing Methods
Content marketing is a big deal. It is one of the premier marketing methods of the digital age. Technology is adding new elements and capabilities, meaning content marketing can be pushed even further than before. The culture that comes along with the constantly advancing technology also plays a factor. Customers expect a lot from the […]
How to Protect Your Business From Fraud and Scams
Scams and fraud are a fact of life – and of business. Every day, businesses are scammed and fraud is committed. The rate at which these crimes are perpetrated is increasing, both in the number of instances and the amount of money lost. This is especially evident during the holiday season. According to Black’s Law […]
Honor Your Dedicated Professionals With Employee Incentives
Your employees are the lifeline of your business. Many employees dedicate years of service giving their blood, sweat, and tears on a job. They show up 5 days a week or more performing the same tasks. Your employees can also encourage the work ethic of other co-workers. Unfortunately, some co-workers take the focus off of […]