Brand management for retail, internet, and social brands.

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Does Paid Promotion Dilute Content Credibility?

Consumers and Journalists Are Rattled Lately, there’s been a lot of chatter around what constitutes editorial and what is advertising, not only from the perspective of the consumer, but journalists, too, are annoyed. Some suggest that if content is paid for, it is inevitably unreliable and worthless. Plus, as brands learn to more politely engage […]

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Social Media as a Social Savior: The Benefits for Small Business Owners

Written by: Chad Otar For small business owners, social media is a necessity: It is a convenient, effective – and free – means of establishing an online identity, building a brand, creating a voice (sincere in its message, and strong in its appeal to listeners), and establishing a presence with current or prospective clients. As […]

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5 Trends in Social Media Branding for 2017

In such a dynamic industry like social media marketing is, it is difficult to predict trends with 100% accuracy. However, we can get an idea of what they are likely to be based on recent developments. Rather than speculate on potential breakthroughs in technology that may be some way off (such as artificial intelligence in […]

Brand Management Case Study Social Media for Business

Study: Only 19% of UK Consumers Can Distinguish Non-Commercial Social Media Content

The Keep Social Honest study by CIM – the body that represents the marketing profession – shows a significant increase in the number of people who can’t distinguish between marketing and non-commercial content on social media, with only 19% saying they can tell the difference. This compares to 38% of people who said they could […]

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How Web Design Impacts #SEO, Branding, and Search Engine Ranking

The importance of web design to branding, Search Engine Ranking and SEO cannot be underestimated but is easy to incorporate given the right kind of pre-planning. The elements that comprise effective website design are intricately interconnected and must be skilfully implemented to have the greatest impact upon one’s customer base. Outstanding websites incorporate key facets […]

Brand Management Guest Post Latest Social Media Marketing

Expanding the Social Conversation About Goods and Services

By Brian Robson If It’s Important, It’s Social. Here is a simple rule involving the use of social media: If what your business does is important, if what you do is of personal substance and professional significance, then you need to broadcast that news across every relevant medium. For if your role, or the role of […]

Brand Management Guest Post Latest Social Media Marketing Social Media Tools Twitter for Business

How to Use Twitter to Steal Customers from Your Competitors

By Michael Akinlaby With 42% of Twitter’s users following brands, Twitter is a great place to build brand ambassadors, drive traffic and convert sales. Instead of starting all the way from the scratch, you can tap into the fan base of your competitors. Your established competitors have spent years building their army of ambassadors and customers […]