Brand management for retail, internet, and social brands.

Brand Management Latest

All About Branding: 3 Ways to Solidify Your Brand

Creating a quality product or service is just the first step to being a successful organization. However, a quality product will likely go unnoticed if it doesn’t gain a competitive advantage within the desired market. Competitive advantage creates the opportunity for a new company to splash onto the market and disrupt the current hierarchy of […]

Brand Management Case Study Social Media for Business

Study: Only 19% of UK Consumers Can Distinguish Non-Commercial Social Media Content

The Keep Social Honest study by CIM – the body that represents the marketing profession – shows a significant increase in the number of people who can’t distinguish between marketing and non-commercial content on social media, with only 19% saying they can tell the difference. This compares to 38% of people who said they could […]

Brand Management Latest Search Engine Optimization (SEO) Web Design

How Web Design Impacts #SEO, Branding, and Search Engine Ranking

The importance of web design to branding, Search Engine Ranking and SEO cannot be underestimated but is easy to incorporate given the right kind of pre-planning. The elements that comprise effective website design are intricately interconnected and must be skilfully implemented to have the greatest impact upon one’s customer base. Outstanding websites incorporate key facets […]

Brand Management Guest Post Latest Social Media Marketing

Expanding the Social Conversation About Goods and Services

By Brian Robson If It’s Important, It’s Social. Here is a simple rule involving the use of social media: If what your business does is important, if what you do is of personal substance and professional significance, then you need to broadcast that news across every relevant medium. For if your role, or the role of […]

Brand Management Guest Post Latest Social Media Marketing Social Media Tools Twitter for Business

How to Use Twitter to Steal Customers from Your Competitors

By Michael Akinlaby With 42% of Twitter’s users following brands, Twitter is a great place to build brand ambassadors, drive traffic and convert sales. Instead of starting all the way from the scratch, you can tap into the fan base of your competitors. Your established competitors have spent years building their army of ambassadors and customers […]

Advertising Brand Management Content Marketing Guest Post Inbound Marketing Internet Marketing Strategy Latest Marketing Strategy Social Media Marketing

The Ultimate Reference on Ways to Promote Your Content

By Mike Dane “If a tree falls in a forest and no one is around to hear it, does it make a sound?” The same parallel to the old philosophical adage could be drawn when it comes to promoting your content. It’s a jungle out there, especially when it comes to Internet. Over 14.3 Trillion webpages […]

Brand Management Latest Social Media Marketing Twitter for Business

The Master Key to Unlocking the Benefits of Social Media

As a follow-up to my previous column, allow me to further explain the difference between conventional (and mostly ineffective) forms of social media versus the successful use of this resource. For one group, social media is the digital equivalent of a hand mirror; a tool for self-indulgent and hypnotic obsession, in which a business owner […]

Brand Management Tech Conferences

How Attending a Conference or Trade Show Can Benefit Your Business

If you’ve never taken your business to an exhibition or trade show before, you may or may not be aware of the hundreds of benefits which you can gain from the whole experience. From visibility to credibility, whatever the size of your business, a trade show is something which should definitely be considered if you’re […]