Brand management for retail, internet, and social brands.

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The Master Key to Unlocking the Benefits of Social Media

As a follow-up to my previous column, allow me to further explain the difference between conventional (and mostly ineffective) forms of social media versus the successful use of this resource. For one group, social media is the digital equivalent of a hand mirror; a tool for self-indulgent and hypnotic obsession, in which a business owner […]

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How Attending a Conference or Trade Show Can Benefit Your Business

If you’ve never taken your business to an exhibition or trade show before, you may or may not be aware of the hundreds of benefits which you can gain from the whole experience. From visibility to credibility, whatever the size of your business, a trade show is something which should definitely be considered if you’re […]

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Top 7 Trends to Help Brands Target the New Consumer in 2016

Interbrand, a leading brand consultancy, and Ready Set Rocket, a New York City-based digital marketing agency, today announce 7 technology trends that forward-looking brands can take advantage of in 2016. “Technology’s tremendous evolution provides us with a unique opportunity to re-imagine the traditional work/life/family/leisure structures of our lives. Instead of trying to expertly juggle the […]

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Study: Why Quality Review Content Matters for Businesses

Research shows quality review content drives purchase decisions more than star counts. In a recent Consumer Affairs study, 60 percent of participants said they tended to pay more attention to customer comments than to star ratings. Only 11 percent of consumers pay more attention to star ratings, and more than one-fourth (29 percent) say they […]

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Ten Percent of CEOs Care Little about Damage from Social Media Hacking

Twitter Account Hacks It happened to Craig, to Jack, and to the guy once known as “Barry.” The list of high profile Twitter accounts that had their passwords stolen in a security breach continues to grow. Hacked accounts of President Obama and Vice-President Joe Biden imply no one is untouchable. A recent Peer Reach’s analysis reported that many […]

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What a Community Manager Does [Infographic]

January 28th is Community Manager Appreciation Day. Yes, there is such a thing. The idea was kicked-off back in 2010 by web authority, Jeremiah Owyang, and now takes place every 4th Monday of January. The ostensible point to recognize the “behind-the-scenes” influence of online community managers around the world who use content and social media to maintain brands and engage customers. In […]

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6 Tools to Improve Your Inbound Marketing Efforts

Guest Post by Erica Moss Inbound marketing is a specific type of strategy, aimed at positioning your brand, product or service in a way that makes it easy for potential customers to find you. Through the techniques described in What Is Inbound Marketing and Why It Works, you’ve learned how to employ various strategies to put […]

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Amazon and Enterprise Social – Funny Binder Reviews Can Be Good Business

As written for Social Media Today and Business2Community A funny thing about virality is it’s hard to anticipate. As journalists, we’re spot on if we can merely capture a trend and spread it further when it’s happening. As social media marketers, we’re even more powerful when we can recognize the potential for one and ignite it, […]