Brand management for retail, internet, and social brands.

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Are You a Pollinator? – Interview with Skip Brand, CEO of Martini Media

Article first written for, and published as Are You a Pollinator? – Interview with Skip Brand, CEO of Martini Media on Technorati. Niche Marketing for Greater Market Understanding Martini Media has been a pioneer in advertising to the wealthiest consumers across niche media. The company has a digital media platform for reaching American consumers with household incomes over $100,000, representing 25% […]

Advertising Brand Management Technology Leader Interview Technology News Twitter for Business

Twitter Advertising Explained – Interview with James Borrow, CEO of Graph Effect

Twitter for Business Social marketing software company, GraphEffect introduced its new Twitter offerings at the ad:tech Conference in San Francisco this week. I met with James Borow, CEO of the company, whose focus two years ago was on enabling social marketing campaigns on the Facebook platform. GraphEffect’s latest release is a solution for brands to […]

Brand Management Business Blogging Inbound Marketing Internet Marketing Strategy

Content Marketing Even a Dog Can Love

As written for and published by Social Media Today I have an old Jack Russell Terrier named Roxy.  She’s a finicky eater, with a grain intolerance, so she requires a special diet.  Roxy’s hungry, and I need to buy her some grain-free dog food.  And so, the online product search begins. Back in the Day Ten or so […]

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Brand Management Internet Marketing Strategy Social Media for Business

Intel Gets Social

Article first written for and published as Intel’s Social Status Update: Make Conversations, Not Ads on Technorati. Social Media for Big Business Intel launched its marketing campaigns with a bang this year, showing off a number of interesting 2+ GHz Ultrabook laptops with Intel processors at CES. Going head to head with Apple, they talked a whole lot […]

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Brand Management Marketing Strategy

The Enigmatic 5th “P” of the Marketing Mix

As written for and published by The Customer Collective Marketing Strategy Anyone with a light background in marketing is familiar with the 4 – “P’s” of Marketing – Product, Price, Place and Promotion. Businesses use these four elements to model their marketing strategies. It’s been a mainstay model and rule of marketing practice. But some […]

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Brand Management Business Reputation

Importance of Brand Continuity

As posted in The Customer Collective With the proliferation of social media the channels and rules have changed a bit.  But, independent of what industry your brand is in, the four stages of the customer life cycle remain consistent. Four elements include: Attraction Engagement Conversion, and  Retention Brand Image Consistency And the biggest challenge brands have […]