Category: Brand Management

Brand Management
Intel-Logo2
Intel Gets Social

Article first written for and published as Intel’s Social Status Update: Make Conversations, Not Ads on Technorati. Social Media for Big Business Intel launched its marketing campaigns with a bang this year, showing off a number of interesting 2+ GHz Ultrabook laptops with Intel processors at CES. Going head to head with Apple, they talked a whole lot […]

Brand Management
marketing-socialmarketingfella.com
The Enigmatic 5th “P” of the Marketing Mix

As written for and published by The Customer Collective Marketing Strategy Anyone with a light background in marketing is familiar with the 4 – “P’s” of Marketing – Product, Price, Place and Promotion. Businesses use these four elements to model their marketing strategies. It’s been a mainstay model and rule of marketing practice. But some […]

Brand Management
Customer-lifecycle-brand-management
Importance of Brand Continuity

As posted in The Customer Collective With the proliferation of social media the channels and rules have changed a bit.  But, independent of what industry your brand is in, the four stages of the customer life cycle remain consistent. Four elements include: Attraction Engagement Conversion, and  Retention Brand Image Consistency And the biggest challenge brands have […]

Andre Bourque (SocialMarketingFella) is Editor Emeritus of Technorati.

He covers emerging trends and news in social, mobile, cloud, and related technologies.

Based in San Francisco, he can be contacted via his social channels and at: andrefbourque@gmail.com

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