Business blogging trends in the San Francisco Bay Area.

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Is #ContentMarketing Just Another Buzz Word for 2016, or Is It Actually Important?

By Murris Johnson Content marketing, this, content marketing, that. For the past couple of years this phrase has been thrown around in conversations and business talk like no other jargon out there. One might wonder, though, if those who use this phrase really know what it means, and how vital it actually is to business these […]

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5 Habits of Effective Social Media Managers [Infographic]

The amount of necessary actions and recommended tasks that social media managers must engage into is seem downright overwhelming. Not just you must constantly dozens of different profiles every day, you also have to unceasingly connect with your followers and monitors every branded keyword to allow you manage some negative events you may encounter. To […]

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Why We Love Visual Storytelling

According to the National Center for Biotechnology Information, the average attention span of a human being has dropped from 12 seconds in 2000 to 8 seconds in 2013–one second less than the attention span of a goldfish. The folks at Widen Enterprises have studied how and why marketers should make the most of the 8-second, […]

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7 Great Ways to Improve Your Content Marketing Strategy

As published to The HuffingtonPost It’s time to focus on making your blogging, email marketing and social media efforts cut through the noise. That may sound difficult considering the competition and the massive amount of content flying around everyday, but if you think just a bit outside the box, you’ll be on your way in […]

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How to Get Free Press: Be Social and Follow Through

So often have Twitter or email exchanges with brands or bloggers who offer a different perspective on our Technorati product reviews or feature pieces. Most of the time if I find they’re serious about an idea or product, I invite them to submit an op-ed article about it. And most of the time they accept […]

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Content Marketing Just Got Easier with ContentGems’ Hootsuite Integration

As written for Technorati  One of the first tools I was exposed to early on in my content marketing career was a tool called Intigi. It cut hours of web navigating off my weekly schedule, and gave clarity and focus to my curated content activities. In fact, the only thing unclear about the tool, was how […]

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What a Community Manager Does [Infographic]

January 28th is Community Manager Appreciation Day. Yes, there is such a thing. The idea was kicked-off back in 2010 by web authority, Jeremiah Owyang, and now takes place every 4th Monday of January. The ostensible point to recognize the “behind-the-scenes” influence of online community managers around the world who use content and social media to maintain brands and engage customers. In […]