As published in Social Media Today Content Marketing Once upon a time, in lush fields of green, lived a powerful brand icon. After an early life in the limelight, he slowed down. For many years he lived in seclusion; few saw or heard from him… I’ve embellished a bit, but that’s kind-of how the Green … Continue reading »
As published in The Customer Collective Business Blogging With the abundance of tools available today, blog marketing is quite easy to take on. A lot of people get scared about the prospect of it, but really, if you’ve already been writing and producing marketing material, this is more about shifting your perspective and audience, in … Continue reading »
As published on Business2Community.com When most of us think of Hitachi Data Systems, we don’t necessarily think “social media.” I mean, at first pass, I wouldn’t associate the image of a towering black Hitachi server as something I’d particularly want to Facebook “like.” But perceptions like that can change, and at a conference this week in … Continue reading »
Article first written for, and published by Business2Community.com Social Media for Business The BlogWell Conference, hosted by SocialMedia.com is a showcase of how big businesses have success using social media. A lot of these enterprise companies either avoid social media, or don’t have any real success using it. But this week’s BlogWell conference in San Francisco featured eight of the best … Continue reading »
Packed into a half day, with two simultaneous tracks running, SocialMedia.org’s BlogWell conference was chock full of great social media stories. Cross industry leaders, many from enterprise companies you wouldn’t think embrace social media, gathered to share eight case studies on their lessons with the new social channels. BlogWell features near-live transcripts for each of the presentations, … Continue reading »
As written for and published by Social Media Today I have an old Jack Russell Terrier named Roxy. She’s a finicky eater, with a grain intolerance, so she requires a special diet. Roxy’s hungry, and I need to buy her some grain-free dog food. And so, the online product search begins. Back in the Day Ten … Continue reading »
As written for and published by Business2Community.com Make Your Blog Articles Scannable People don’t read, they scan. This was once said by Jakob Nielson, an expert in the field of user-friendly Web design. I’d like to think I’m different, but I’m not. When I read a blog I will quickly scroll down the page looking for … Continue reading »
As written for and published by Social Media Today Jeffrey L. Cohen, of Radian6, spoke about this at the CloudForce Conference in San Francisco last week. It comes down to offering valuable content and building a trusted relationship as key elements to your sales and marketing strategy. People have very short attention spans, and businesses that understand this are producing a frictionless … Continue reading »
![Good Content Deserves Good SEO [Part 2] – Article Headings](http://socialmarketingfella.com/wp-content/uploads/2012/03/Title-SEO-Content-Marketing-Headings-160x120.jpg "Good Content Deserves Good SEO [Part 2] – Article Headings")
SEO Strategy for Titles and Headings As published in Business2Community When it comes to search engine optimization strategy, there are two fundamental areas where we as authors can directly impact our search engine ranking effectiveness–title tags and article headings. In part two of this two part series, “Good Content Deserves Good SEO,” we focus on article … Continue reading »
![Good Content Deserves Good SEO [Part 1] – Title Tags](http://socialmarketingfella.com/wp-content/uploads/2012/03/Title-SEO-Content-Marketing-Tags-160x120.jpg "Good Content Deserves Good SEO [Part 1] – Title Tags")
SEO Strategy for Titles and Headings As published in Business2Community When it comes to SEO strategy, there are two fundamental areas where we as authors can directly impact our search engine ranking effectiveness–Title tags and article headings. In part one of this two part series, “Good Content Deserves Good SEO,” we focus on article title tags. … Continue reading »
Business Blogging as a Critical Tool As published by Social Media Today. There is a wide misconception among SMBs that business blogging is a waste of time. But realistically, blogs are, and have always been great marketing tools. When used effectively, an active blog with useful, free content can attract a lot of potential customers. And in … Continue reading »
Social Media Marketing in San Francisco There are lots of tools and resources for local San Francisco companies to leverage from to successfully launch Social Media for business. SMBs in here have the opportunity to tap into a wealth of local talent and emerging technology to connect with current and potential customers. Using social media in the … Continue reading »
San Francisco Blogging Every blogger is motivated differently. Non-corporate bloggers – those that create and maintain blogs for their own personal us work mainly for themselves. So why do we do it? Why do we blog? I think the top reasons are as follows. 1. Glory. The vanity was, is and will be always. The fact is, we like … Continue reading »