Business blogging trends in the San Francisco Bay Area.

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Brand Management Business Blogging Case Study Inbound Marketing Internet Marketing Strategy

Awakening the Green Giant through Content Marketing

As published in Social Media Today Content Marketing Once upon a time, in lush fields of green, lived a powerful brand icon. After an early life in the limelight, he slowed down. For many years he lived in seclusion; few saw or heard from him… I’ve embellished a bit, but that’s kind-of how the Green […]

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Blog Marketing Essentials

 As published in The Customer Collective Business Blogging With the abundance of  tools available today, blog marketing is quite easy to take on. A lot of people get scared about the prospect of it, but really, if you’ve already been writing and producing marketing material, this is more about shifting your perspective and audience, in […]

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The 3 Ways to Do Social Media Marketing…Cheap

As published on Business2Community.com When most of us think of Hitachi Data Systems, we don’t necessarily think “social media.” I mean, at first pass, I wouldn’t associate the image of a towering black Hitachi server as something I’d particularly want to Facebook “like.” But perceptions like that can change, and at a conference this week in […]

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Business Blogging Business Reputation Internet Marketing Strategy Social Media for Business

Verizon’s 5 Steps to Managing Negative Online Forum Comments

Article first written for, and published by Business2Community.com Social Media for Business The BlogWell Conference, hosted by SocialMedia.com is a showcase of how big businesses have success using social media. A lot of these enterprise companies either avoid social media, or don’t have any real success using it. But this week’s BlogWell conference in San Francisco featured eight of the best […]

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Big Name Companies, Big Social Media Successes

Packed into a half day, with two simultaneous tracks running, SocialMedia.org’s BlogWell conference was chock full of great social media stories. Cross industry leaders, many from enterprise companies you wouldn’t think embrace social media, gathered to share eight case studies on their lessons with the new social channels.  BlogWell features near-live transcripts for each of the presentations, […]

Brand Management Business Blogging Inbound Marketing Internet Marketing Strategy

Content Marketing Even a Dog Can Love

As written for and published by Social Media Today I have an old Jack Russell Terrier named Roxy.  She’s a finicky eater, with a grain intolerance, so she requires a special diet.  Roxy’s hungry, and I need to buy her some grain-free dog food.  And so, the online product search begins. Back in the Day Ten or so […]

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Better Blogging: People Don’t Read, They “Scan.”

As written for and published by Business2Community.com Make Your Blog Articles Scannable People don’t read, they scan. This was once said by Jakob Nielson, an expert in the field of user-friendly Web design. I’d like to think I’m different, but I’m not. When I read a blog I will quickly scroll down the page looking for […]

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Business Blogging Inbound Marketing Internet Marketing Strategy

Prospects Don’t Care About Your Products. They Want Solutions.

As written for and published by Social Media Today Jeffrey L. Cohen, of Radian6, spoke about this at the CloudForce Conference in San Francisco last week. It comes down to offering valuable content and building a trusted relationship as key elements to your sales and marketing strategy. People have very short attention spans, and businesses that understand this are producing a frictionless […]