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The World’s First Customer Search Engine – Interview with Mintigo CEO, Jacob Shama

Article first written for and published as The World’s First Customer Search Engine – Interview with Mintigo CEO, Jacob Shama on Technorati. The proliferation of social media and content marketing strategy has introduced a wealth of valuable data that has immense potential to improve sales campaigns. But marketers have a hard time getting to, and using this […]

Business Intelligence Email Marketing Internet Marketing Strategy

Digital Marketing Gets a Boost With Big Data

Article first published as Digital Marketing Gets a Boost With Big Data on Technorati. Co-authored by Dave Scott In case you haven’t heard, Big Data is now going mainstream, moving from the supercomputing environment to enterprise IT applications. For digital marketers and advertisers in particular, the benefits of bringing Big Data mainstream are unmistakable: They now have […]

Big Data Explained
Business Intelligence Social Analytics Social Media Trends Technology News

Big Data for Beginners

As published on Social Media Today “The hot IT buzzword of 2012, big data has become viable as cost-effective approaches have emerged to tame the volume, velocity and variability of massive data” – Edd Dumbill, O’Reilly Radar. That’s how the program chair for the O’Reilly Strata Conference explains the Big Data surge. But I had a friend […]

Business Intelligence Social Analytics Social Media for Business Social Media Monitoring Social Media Tools Technology Leader Interview

The “Who, What, How, and Why” of Customer Sentiment – Interview with Sid Banerjee, CEO of Clarabridge

Article first published as The “Who, What, How, and Why” of Customer Sentiment – Interview with Sid Banerjee, CEO of Clarabridge on Technorati. Call centers have served as a primary medium for customer engagement long before social media and the proliferation of the web. They have long been a key channel in customer experience management (CEM), the practice of […]

Business Intelligence Case Study Emerging Technology Social Business Software

Case Study: The “GoToMeeting” Guys Get Analytical

As published in Social Media Today Agile Business Intelligence Most of us know the company Citrix from that little GoToMeeting icon on our desktops. But the company does more than just collaborative solutions—a whole lot more. Citrix Systems designs and develops software and hardware solutions  for a global customer base. In fact, more than 230,000 […]

Big Data Business Intelligence Technology Leader Interview

How Did We Get to Be So Analytical? Interview with Wynn White of Birst

Article first written for, and published as How Did We Get to Be So Analytical? Interview with Wynn White, VP of WW Marketing at Birst on Technorati. Business Intelligence Ten or so years ago, the guys who crunched numbers and charted data were easily identifiable by their thick-rimmed glasses and the space they inhabited back behind the […]