Social Marketing Fella

Category: Business Reputation

Business Reputation
How Smart Branding Can Revitalize Your Company

As published to Huffington Post Creating a strong brand is no longer a corporate luxury — it’s a professional necessity. A solid brand strategy can help you to solidify your core values, identify what makes you different from your competitors, and ultimately boost the success of your business. “To your customers, your corporate image reflects […]

Business Reputation
SMB Study: Colorado Springs Best Place to Do Business (and Not Just for the Grass)

Running a small business Small business owner challenges are not equal from state to state. Business processes around licensing, hiring laws, insurance, and taxes run the gamut from state to state. San Francisco start-up, knows a bit about this. The company matches consumer projects and requests, with local professionals eager to bid on them. In partnership with the Ewing […]

Business Reputation
Demystifying the Art of Building Your Twitter Brand

As written for SocialMediaToday Your Personal Brand Run a search for “building your brand” and every major publication has some staff or contributing author delivering a recent article on the subject. In today’s economic environment, jobs, titles, and skills are all evolving. Scientists work with data as much as they work with particles and molecules. […]

Business Reputation
The Social Reach of Super Bowl Brands [Infographic]

If the top brands buying ads for this year’s Super Bowl went head-to-head in a Social Bowl, who would win? SHIFT, a collaborative platform for digital marketers, took a closer look to find which brand is the overall champion of social media. Their recent infographic identifies the top brands across tech, beverage, food, and automotive. Each […]

Andre Bourque (SocialMarketingFella) is Editor Emeritus of Technorati.

He covers emerging trends and news in social, mobile, cloud, and related technologies.

Based in San Francisco, he can be contacted via his social channels and at:


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