As published on Social Media Today Finding Your Social Influencers SocialCode, a leading social marketing solutions provider, earlier this month announced the release of two new features that help brands reach the most influential Facebook users, or “viral brand accelerants.” By observing the behavior of millions of consumers across thousandsof Facebook pages, the company is able […]
Online business profile and reputation.
It took Michael J. Fox eight years to publicly reveal he had Parkinson’s disease back in 1998. He was starring in his second hit TV show and it was no longer something he could conceal. For years he struggled to accept his condition, rarely gave interviews, and deliberately remained out of the public limelight. Thanks to determination, […]
Article first written for, and published by Business2Community.com Social Media for Business The BlogWell Conference, hosted by SocialMedia.com is a showcase of how big businesses have success using social media. A lot of these enterprise companies either avoid social media, or don’t have any real success using it. But this week’s BlogWell conference in San Francisco featured eight of the best […]
As posted in TheCustomerCollective.com Consumers have adopted a new definition of value that encompasses not just price and brand, but also convenience. Part of that convenience is you solving their problem for them, so they don’t have to. Customers don’t want to hear about how great your company is or how wonderful your products are. They want to […]
As posted in The Customer Collective With the proliferation of social media the channels and rules have changed a bit. But, independent of what industry your brand is in, the four stages of the customer life cycle remain consistent. Four elements include: Attraction Engagement Conversion, and Retention Brand Image Consistency And the biggest challenge brands have […]
Internet Marketing Strategy & Your Business Reputation The rules of the game have changed. One negative blog post or product review can spread online in a flash and change the direction of a company and your internet marketing strategy needs to accommodate for this. New business partners, customers and want to learn as much as […]