Social media for business.

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Big Name Companies, Big Social Media Successes

Packed into a half day, with two simultaneous tracks running, SocialMedia.org’s BlogWell conference was chock full of great social media stories. Cross industry leaders, many from enterprise companies you wouldn’t think embrace social media, gathered to share eight case studies on their lessons with the new social channels.  BlogWell features near-live transcripts for each of the presentations, […]

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Gamification Marketing Strategy Sales Strategy Social Media for Business

Hitachi’s Social Media Success

Article first written for, and published as Hitachi Data Systems Shares 5 Steps to B2B Social Media Success on Technorati. Social Media for Enterprise Business When most of us think of Hitachi Data Systems, we don’t necessarily think “social media.” I mean, at first pass, I wouldn’t associate the image of a towering black Hitachi server as […]

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Internet Marketing Strategy Social Media for Business Social Media Tools

Facebook’s Take: Applying Old Ways to New Media Doesn’t Work

Facebook Is Meant for Lightweight Interactions Over Time As written for BusinessInsider.com Throughout the history of time people have been applying their old ways to new media. That was the message from Facebook’s global brand manager, Paul Adams, at last week’s Signal Conference in San Francisco.  So what exactly does that mean? It would appear that historically for us, […]

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Brand Management Internet Marketing Strategy Social Media for Business

Intel Gets Social

Article first written for and published as Intel’s Social Status Update: Make Conversations, Not Ads on Technorati. Social Media for Big Business Intel launched its marketing campaigns with a bang this year, showing off a number of interesting 2+ GHz Ultrabook laptops with Intel processors at CES. Going head to head with Apple, they talked a whole lot […]

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Emerging Technology Social Media for Business Social Media Tools Tech Conferences

CloudForce SF: Living Social’s Success with Social Media

Article first written for, and published as There’s a Rypple in the Water: Living Social’s Success with Social HR on Technorati. Social Media for HR  Last year we reported SalesForce.com’s acquisition of Rypple, a human resources solution that offers real-time feedback, coaching and recognition within a social network. I was able to learn more about a fresh case study on the software in San […]

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Social Media for Business Social Media Marketing Technology Leader Interview Technology News Twitter for Business

Interview with Eric Kim, CEO of Twylah

Article first written for, and published as “Friendly Twitter” Gets Even Friendlier: Technorati Interview with Eric Kim, CEO of Twylah on Technorati. Twitter for Business Marketing Ever been asked this question from your older, somewhat tech-challenged parents: “What’s this ‘Twitter’ thing?”  Eric Kim did, and after a week of explaining, his mother still didn’t understand it.  Understandably so, after […]

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Emerging Technology Social Media for Business Social Media Tools Twitter for Business

Twylah: Visual Twitter

Twitter Curation & Presentation Originally published in Business2Community What do Twitter and Pinterest have in common in terms of user experience?  Very little.  Enter, Twylah. Twylah is a Twitter curation and presentation tool. It enables you to create dynamic landing pages, or “Fan Pages” from your Twitter content. These pages derive from the trending topics you choose, […]

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Business Reputation Internet Marketing Strategy Marketing Strategy Social Media for Business

Why Your Online Reputation Matters to Your Business

Internet Marketing Strategy & Your Business Reputation The rules of the game have changed.  One negative blog post or product review can spread online in a flash and change the direction of a company and your internet marketing strategy needs to accommodate for this.  New business partners, customers and want to learn as much as […]