As published on Business2Community.com When most of us think of Hitachi Data Systems, we don’t necessarily think “social media.” I mean, at first pass, I wouldn’t associate the image of a towering black Hitachi server as something I’d particularly want to Facebook “like.” But perceptions like that can change, and at a conference this week in […]
Social Media for Business
Social media for business.
Verizon’s 5 Steps to Managing Negative Online Forum Comments
Article first written for, and published by Business2Community.com Social Media for Business The BlogWell Conference, hosted by SocialMedia.com is a showcase of how big businesses have success using social media. A lot of these enterprise companies either avoid social media, or don’t have any real success using it. But this week’s BlogWell conference in San Francisco featured eight of the best […]
Big Name Companies, Big Social Media Successes
Packed into a half day, with two simultaneous tracks running, SocialMedia.org’s BlogWell conference was chock full of great social media stories. Cross industry leaders, many from enterprise companies you wouldn’t think embrace social media, gathered to share eight case studies on their lessons with the new social channels. BlogWell features near-live transcripts for each of the presentations, […]
Hitachi’s Social Media Success
Article first written for, and published as Hitachi Data Systems Shares 5 Steps to B2B Social Media Success on Technorati. Social Media for Enterprise Business When most of us think of Hitachi Data Systems, we don’t necessarily think “social media.” I mean, at first pass, I wouldn’t associate the image of a towering black Hitachi server as […]
Facebook’s Take: Applying Old Ways to New Media Doesn’t Work
Facebook Is Meant for Lightweight Interactions Over Time As written for BusinessInsider.com Throughout the history of time people have been applying their old ways to new media. That was the message from Facebook’s global brand manager, Paul Adams, at last week’s Signal Conference in San Francisco. So what exactly does that mean? It would appear that historically for us, […]
Intel Gets Social
Article first written for and published as Intel’s Social Status Update: Make Conversations, Not Ads on Technorati. Social Media for Big Business Intel launched its marketing campaigns with a bang this year, showing off a number of interesting 2+ GHz Ultrabook laptops with Intel processors at CES. Going head to head with Apple, they talked a whole lot […]
CloudForce SF: Living Social’s Success with Social Media
Article first written for, and published as There’s a Rypple in the Water: Living Social’s Success with Social HR on Technorati. Social Media for HR Last year we reported SalesForce.com’s acquisition of Rypple, a human resources solution that offers real-time feedback, coaching and recognition within a social network. I was able to learn more about a fresh case study on the software in San […]
Interview with Eric Kim, CEO of Twylah
Article first written for, and published as “Friendly Twitter” Gets Even Friendlier: Technorati Interview with Eric Kim, CEO of Twylah on Technorati. Twitter for Business Marketing Ever been asked this question from your older, somewhat tech-challenged parents: “What’s this ‘Twitter’ thing?” Eric Kim did, and after a week of explaining, his mother still didn’t understand it. Understandably so, after […]