Written By: Christopher Adams The growth of communication technology has created so many channels to stay in touch with customers that it often becomes quite confusing to decide which channel to use for the most rewarding marketing campaign. The success of any marketing campaign depends not only on the right marketing strategies but also on […]
Social Media for Business
Social media for business.
5 Ways Manufacturers Use Social Media To Improve ROI #B2B
Written By: Heather Redding Let’s start with some honesty. How would you rate the social media marketing effectiveness of your manufacturing business? According to a study by the Content Marketing Institute, your response is more than likely “I don’t know.” B2B businesses, especially manufacturers, tend to be the slowest to accept and integrate social media marketing. […]
A Clear Sky of Communication: Using Social Media to Describe the Journey from Addiction to Recovery
Social media is about conversation, not conformity. It’s about creativity, not blind compliance. Nowhere is that point more relevant – nowhere is that principle more important – than it is regarding the path from addiction to recovery. Describing that experience requires expressions of compassion and decency of character. Articulating those thoughts on social media is yet […]
Social Media Mishaps That Can Drive Your Campaign Into The Ground
Written By: Andy Morris With PR disasters fresh in everyone’s minds thanks to Pepsi and United Airlines, brands should be thinking about proactively building strong relationships with their audiences. At its core, social media is all about connecting with audiences, which makes it a great tool to use for these purposes. When it is not […]
Why Women Have an Edge on Social Media (And How You Can Claim It Too!)
Written By: Emin Sinanyan Balboa Capital has pulled through for women with a wonderfully encouraging infographic. The statistics it sheds light on are startling. There are over 9 million women entrepreneurs in the U.S alone. And 500 women-owned businesses are started every day. It seems like the tide has turned in favor of the ladies and […]
The Good, The Bad, and The Ugly of Social Media in Business
Using social media to build, develop and further progress a business is nothing new. With more than 80% of the US population having a social media profile, it comes as no surprise that all the major social media platforms have become a breeding ground for testing and improving various advertising strategies. However, with so many […]
Social Media Benefits for Business and Debt Advice
Social media continues to play a major role in how people communicate and interact with each other. Several people are active on at least one social networking site. This impact can be beneficial for businesses as well. If you are running a business without a strong social media presence, it is time to consider the […]
5 Tips to Develop a Social Media Plan in 2017
Written By: Riya Sander If you’re running a small business, you know that it’s that time of year again. When you begin to look back at 2016 to learn how to start developing marketing strategies for 2017. You’re probably taking inventory on what worked and what didn’t but the question remains, how do you create […]