Social media for business.

Guest Post Latest Social Media for Business

When Employees Back Their Brand as Social Media Ambassadors

Written by: Disha Dinesh The perfect business plan is the one that writes itself with little support from you or external factors. Essentially, it is leveraging available resources and filling all the right gaps in your market – from production and marketing perspectives. Your organization has untapped social capital in its employees. Did you know that […]

Infographic Latest Pinterest Social Media for Business Social Media Marketing Social Media Monitoring Social Media Tools

The Secrets of #SocialMedia, Revealed [Infographic]

There are very few masters of social media, and those who have begun to understand its intricacies know that once they do, something will change and the game will begin anew. In a world where 61% of Fortune 500 CEOs are lackluster on social media, it’s time for a change. Today that change begins with […]

Guest Post Social Media for Business Social Media Trends

Retiring from Work, Not Social Media: A Primer

By Larry Klein If social media means anything, it is the antithesis of retirement: It does not exist for people to withdraw from conversation, exit a discussion, or refuse to read and share information about vital topics of the day. For current and potential retirees, social media is (or should be) a necessity; a way […]

Brand Management Case Study Social Media for Business

Study: Only 19% of UK Consumers Can Distinguish Non-Commercial Social Media Content

The Keep Social Honest study by CIM – the body that represents the marketing profession – shows a significant increase in the number of people who can’t distinguish between marketing and non-commercial content on social media, with only 19% saying they can tell the difference. This compares to 38% of people who said they could […]

Guest Post Latest Social Media for Business

Why Social Media Silence Isn’t Golden in Business

By Patricia Baronowski-Schneider, President of Pristine Advisers. On Wall Street, there is a great deal of communication – but little conversation. There are pundits and analysts aplenty, as well as a surplus of investment fund managers and financial experts. And yet, these men and women – the very people who need and want to attract new […]

Advertising Guest Post Latest Mobile Trends & Tech Social Media for Business

Will Facebook Canvas Finally Deliver Effective Mobile Advertising?

To improve the Facebook ad experience of both the marketers and the users, the giant social media platform launched Facebook Canvas on February 2016. This full-screen ad experience that is built for businesses to bring an overwhelming, vivid description of who they are and what they offer. The main idea is to put the brand’s […]

Latest Social Media for Business Social Media Trends

The Social Shopper: Reporting, Reviewing and Sharing in Real-Time

By David Muller, Founder and CEO of DCM Fabrication Consider this column a sequel to my article about The Frye Company(®) and the social impact of creating a specific retail environment. Think of this piece as a reminder that social media is often the result of, not the cause of, something far more experiential – and, […]

Latest Social Media for Business Social Media Trends

4 Reasons Executives Avoid #SocialMedia (and 3 Ways for Them to Embrace It)

Few things have the power to be both the potential joy and bane of a CEO’s existence like social media. As we’ve seen, a single tweet can cause share prices to plummet, while a genuinely empathetic YouTube apology has become a strategic element of saving face in the midst of a PR nightmare. With nearly […]