Global Forecast: 2.55 Billion Social People In June 2013, eMarketer released its “Worldwide Social Network Users: 2013 Forecast and Comparative Estimates” report, revealing one in four people worldwide will use social networks in 2013. The number of social network users around the world will rise from 1.47 billion in 2012 to 1.73 billion this year, […]
Social Media for Business
Social media for business.
3 Types of Effective Facebook Contests
Guest post provided by Amy Clear More than 82 percent of page administrators say that running Facebook contests helped them achieve their goals. Social media promotions are great ways to widen your fan base, increase brand loyalty, and collect customer data. Read on to discover the most effective types of Facebook contests. Run a Simple […]
Tan, Tweet, Repeat – Engage Mexico’s Social Media Training
As written for Technorati Hands-On Social Media Training…With a Piña Colada So the July 4th celebrations are over if you’re in the States. It’s back to “the grind.” The paperwork is still there, and, oh yeah, your boss needs you to figure out this whole “social media” thing and how to do it like the […]
Content Marketing Just Got Easier with ContentGems’ Hootsuite Integration
As written for Technorati One of the first tools I was exposed to early on in my content marketing career was a tool called Intigi. It cut hours of web navigating off my weekly schedule, and gave clarity and focus to my curated content activities. In fact, the only thing unclear about the tool, was how […]
Survey Reveals Having Facebook Fans Tops #SMB Wish List [Infographic]
As written for Social Media Today When Staples asked business owners to select one marketing wish, Facebook prevailed. The office and stationary supply giant recently surveyed 500 assorted businesses in an online poll, asking: “If you were given one wish to be granted, either a one-time Super Bowl Ad, a Facebook page with 2 million […]
5 Tips for Twitter Advertising to Your Mobile Audience [SlideShare]
Social Media Advertising As mobile technology grows, a big opportunity arises for brands, mobile ads on Twitter are an intrinsic part of the user experience. According to Twitter, sixty percent of their 200 million active users log in via a mobile device at a rate of at least once per month. So the company sought to better understand the behavior of […]
The Facebook Post That Saved A Dog’s Life
Originally published to Business2Community Though some think it grossly overused to over-share about our lives, engaging in social media can be beneficial, and sometimes even save a life. Below is a story about a dog, whose life was spared as a result of a nondescript posting on Facebook. After a trip to the grocery store, Kyle Bowser of Barnstable, Mass. […]
How Airlines Are Embracing Social Media (Infographic)
Originally published to Business2Community In an effort to build customer engagement, commercial airlines have embraced social media — Twitter accounts, Facebook pages, and check-in locations for location-based mobile apps. Airlines like Southwest Air make a strong point to personalize audience experiences in ways like: Social media duties as part of job responsibility. Seeking out and sharing real customer experiences. Using local station […]