Category: Case Study

Big Data
#BigData: The Psychology of the Supermarket [Infographic]

Learning about shopper trends is one of the best ways for consumer businesses to stay on top of their marketing and advertising approach. By analyzing consistent consumer data, all businesses can form lasting relationships with their customers and use the information to allow their own companies to grow. In the infographic below, the University of […]

Case Study
67% of Marketers Say Their Marketing Departments Are Inefficient

The goal of any marketer is to be effective. If our market depended solely on marketers’ perceptions, we wouldn’t have a reason to exist: a large majority (88%) of senior marketers think that their organization’s marketing activities are effective, and an even higher proportion (95%) think that their own activities are effective. Of course, we […]

Advertising
Study: New Growth Leadership Initiatives Needed in B2B Messaging

Business-to-business marketing executives must combine strong leadership skills with deep marketing experience to clearly establish their companies’ competitive advantage, which will allow them to increase their influence and play key roles in driving sales, boosting brand awareness, and increasing customer loyalty. Those were the key conclusions of a new study conducted by the ANA (Association […]

Case Study
2016 Best Cities for Startups Study: Don’t Go to Arizona for Financing

The analysts at WalletHub’s recently compared the relative startup opportunities that exist in the 150 most populated U.S. cities. Using 16 key metrics, ranging from five-year survival rate, to office-space affordability to educational attainment of the local labor force. The study found Grand Rapids, Michigan, leads the nation in the highest average growth of number of […]

Case Study
Study: 61% of Fortune 500 CEOs Lackluster on #SocialMedia

A new study sponsored by Domo and CEO.com found that 61 percent of Fortune 500 CEOs are not active on any major social network, and are missing an opportunity to use social platforms to interact with their key audiences. This year’s Social CEO Report, an annual survey that investigates the social media habits of business […]

Brand Management
Study: Why Quality Review Content Matters for Businesses

Research shows quality review content drives purchase decisions more than star counts. In a recent Consumer Affairs study, 60 percent of participants said they tended to pay more attention to customer comments than to star ratings. Only 11 percent of consumers pay more attention to star ratings, and more than one-fourth (29 percent) say they […]

Andre Bourque (SocialMarketingFella) is Editor Emeritus of Technorati.

He covers emerging trends and news in social, mobile, cloud, and related technologies.

Based in San Francisco, he can be contacted via his social channels and at: andrefbourque@gmail.com

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