Category: Case Study

Case Study
VentureBeat Insight Study Shows Personalized Emails Improve Clicks

VentureBeat (VB) Insight, the leading research firm dedicated to marketing and mobile technology, today announced the complete findings of its “Email Personalization Report,” offering insight into the current pitfalls of email personalization tactics and strategies for increasing the maturity of these efforts. While email is still customers’ preferred channel when it comes to communication from […]

Case Study
How B2B Orgs Can Optimize UX in 2016 to Drive Revenue

Accenture Digital recently asked digital-first firms (B2B organizations with more than $500M in revenue with 21%< of it received online) for their most successful tactics in enhancing their user experience (UX). The study found that less than a quarter (23%) of business-to-business (B2B) firms have successfully implemented UX programs that lead to substantial annual revenue […]

Case Study
6 Things People Expect From Your Contact Center in the Digital Age

Customers are talking, texting, tweeting, browsing and chatting more than ever. Their lifestyles demand fast, convenient access to information. Customers are also more self-reliant, often using self-service channels, peer-based communities and social networks to get help. Not surprisingly, people have little tolerance for poor service. They’ll simply take their business elsewhere. Failure to address these […]

Big Data
Imperva Web Study: Humans Take Back the Web

Much has changed in the general understanding of bots since Imperva first revealed them to be responsible for the bulk of all website traffic. Today, it is not uncommon to find entire articles (including their own) dedicated to the study of individual bots: their HTTP footprints, points of origin and the nuances of their behavior. […]

Case Study
Bringing Service Companies into a Single Social Media View with Tracx

Belron is the world’s largest dedicated vehicle glass repair and replacement company. A truly global company, Belron has 25,600 employees, and operates in 34 countries across five continents. The company’s strategy has always been to deliver profitable growth in a responsible way, and listening to the customer’s voice certainly falls into Belron’s definition of responsibility. Like many […]

Case Study
70% of Marketers Want More Meetings with Their Sales Reps

This is just one of the findings from a brand-new research report released today by sales platform ToutApp. The survey of over 300 B2B marketers looks at the frequency and effectiveness of intra-team communication between marketing and sales departments within B2B organizations. Key findings include: 89% say that intra-team marketing / sales meetings improve marketing […]

Case Study
Social Media’s Top Men’s and Women’s Lifestyle Mags

Measuring Lifestyle Magazines with the eValue Score Social media analytics company Engagement Labs recently ranked the top men’s and women’s lifestyle magazines based on social media performance. The company’s eValue score delivers intelligent brand data for social media networks including Facebook, Twitter, Instagram and YouTube. A score is assigned between 0-100, and is comprised of the aggregate of three subscores […]

Advertising
STUDY: Facebook Rivals Authority of Print as Top News Source

New findings from the 2015 Next Generation of Commerce study, released last month by Acquity Group, part of Accenture Interactive, reveal untapped opportunities for brands across nontraditional spaces, especially with younger generations. The study surveyed more than 2,000 U.S. consumers on their habits and preferences surrounding digital engagement, content, shopping, and services in order to break down consumer expectations […]

Andre Bourque (SocialMarketingFella) is Editor Emeritus of Technorati.

He covers emerging trends and news in social, mobile, cloud, and related technologies.

Based in San Francisco, he can be contacted via his social channels and at: andrefbourque@gmail.com

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