Social Media, Marketing, and Tech News with a Sprinkle of Cannabis
As written for and published on Technorati As Easy as Changing a Radio Station In 1988 I got my first car, an eight year old Chevy Citation. Powder blue. It used to be that I had six buttons from the cassette deck that let me change from one radio station to another. Journey’s “Open Arms,” on […]
As written for Technorati Business Intelligence for Broad Audiences Big Data is exploding right now, but its complexity and size can make it challenging to harness all of what this information can offer. Pentaho Business Analytics is a data integration and business analytics platform that brings together IT and business users to easily access, integrate, visualize […]
As written for Technorati It’s not uncommon to hear the argument, “B2B sales are done in person.” That same sentiment is often paired with “social is for B2C,” or “email is B2C.” But, at this week’s Connections 2012 Conference in Indiana, another story is being told by an unlikely source: Volvo Construction Equipment. I’m talking excavators, pipelayers, and […]
As written for SocialMediaToday A subsidiary of Berkshire Hathaway Inc. Brooks Sports is a market-driven company with a specialty dealer channel strategy focused entirely on meeting runners’ specific needs. Founded in 1914, the company has a long history of innovation in the athletic space, but no real history of marketing technology leadership. That’s all begun to change. […]
Article first written for and published as The World’s First Customer Search Engine – Interview with Mintigo CEO, Jacob Shama on Technorati. The proliferation of social media and content marketing strategy has introduced a wealth of valuable data that has immense potential to improve sales campaigns. But marketers have a hard time getting to, and using this […]
Old School Superpages We’ve all been there before, our anticipation surging when Sue, the neighbor, leaks the big surprise and says, “You have a package at your door.” Two flights of stairs later, the excitement quickly dwindles when you see it’s merely this year’s the four-and-a-half pound installment of the Superpages. For most of us, […]
Article first published as Good Content Deserves Good Distribution – Interview with dlvr.it CEO, Bill Flitter on Technorati. Dlvr.it was host to last week’s Content Marketing Strategies Conference here in the San Francisco Bay Area. The conference placed emphasis on the evolving content consumption patterns of consumers, who today, more than ever, can choose what they read, watch, and share. […]
Article first published as New Marketing Approach to an Opt-In Culture – Interview with Simon Kelly, COO of Story WW on Technorati. Content Marketing Strategies I was introduced to Story Worldwide at the Content Marketing Strategies Conference, hosted by Dlvr.it. Story is the next generation media agency that applies storytelling techniques and pragmatic measurements to drive exceptional brand marketing and […]