Category: Content Marketing

Content Marketing
Does Paid Promotion Dilute Content Credibility

Consumers and Journalists Are Rattled Lately there’s been a lot of chatter around what constitutes editorial and what is advertising, not only from the perspective of the consumer, but journalists, too, are annoyed. Some suggest that if content is paid for, it is inevitably unreliable and worthless. Plus, as brands learn to more politely engage […]

Content Marketing
How to Maximize Your Content Marketing Strategy Through Your Social Media Channels

By Ryan Buckley The intersection of content marketing and social media is clear at every corner of the internet — from Facebook ads to Pinterest deals to LinkedIn articles. Content marketing is an essential component to every brand’s strategy, while social media channels provide the outlets to amplify a brand’s message. When used correctly, social media […]

Content Marketing
Using Content Marketing to Enhance Link Building

By Katrina Manning When it comes to profitable inbound marketing, inbound links help to boost SEO, traffic and public relations. What is an inbound link? This is a link from another website to yours. Now, why do you need inbound links? For starters, you get referral traffic from another website. It’s even better if it […]

Give Your Audience a Fresh Take by Repurposing Old Content

By Janice Kersh Many people like to repurpose their old blog posts into ebooks to help generate email lists, and it’s a decent tactic. But, it’s not the only way to repurpose your content. Your top content can be manipulated to create even more content for use throughout your website. If you want a content […]

Why You Need to Write A Blog Series, and How to Do It

By Megan Hicks There’s much more to blogging than just writing articles. You already know that you can provide readers with infographics, videos, and more. Creating a blog post series is one way you can show readers that you’re a blogging rockstar. Here’s why you should consider creating a series, and how to do it […]

Andre Bourque (SocialMarketingFella) is Editor Emeritus of Technorati.

He covers emerging trends and news in social, mobile, cloud, and related technologies.

Based in San Francisco, he can be contacted via his social channels and at:


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