Filed under Content Marketing

Social Media Today Study: How Social Is Global Enterprise?

Social Media Today Study: How Social Is Global Enterprise?

  Today in Atlanta, Social Media Today (SMT) announced its Socially Enabled Enterprise Oracle Study. SMT’s research, done in partnership with Oracle and Leader Networks, was commissioned to explore the changing role of the IT and marketing with the impact of social business in large organizations.   The idea of a “socially enabled enterprise” is one where a set of … Continue reading »

Demystifying the Art of Building Your Twitter Brand

Demystifying the Art of Building Your Twitter Brand

As written for SocialMediaToday Your Personal Brand Run a search for “building your brand” and every major publication has some staff or contributing author delivering a recent article on the subject. In today’s economic environment, jobs, titles, and skills are all evolving. Scientists work with data as much as they work with particles and molecules. … Continue reading »

What a Community Manager Does [Infographic]

What a Community Manager Does [Infographic]

January 28th is Community Manager Appreciation Day. Yes, there is such a thing. The idea was kicked-off back in 2010 by web authority, Jeremiah Owyang, and now takes place every 4th Monday of January. The ostensible point to recognize the “behind-the-scenes” influence of online community managers around the world who use content and social media to maintain brands and engage customers. In … Continue reading »

6 Tools to Improve Your Inbound Marketing Efforts

6 Tools to Improve Your Inbound Marketing Efforts

Guest Post by Erica Moss Inbound marketing is a specific type of strategy, aimed at positioning your brand, product or service in a way that makes it easy for potential customers to find you. Through the techniques described in What Is Inbound Marketing and Why It Works, you’ve learned how to employ various strategies to put … Continue reading »