As written for SocialMediaToday Your Personal Brand Run a search for “building your brand” and every major publication has some staff or contributing author delivering a recent article on the subject. In today’s economic environment, jobs, titles, and skills are all evolving. Scientists work with data as much as they work with particles and molecules. … Continue reading »
![What a Community Manager Does [Infographic]](http://socialmarketingfella.com/wp-content/uploads/2013/01/CMAD-socialmarketingfella.com_-160x120.jpg "What a Community Manager Does [Infographic]")
January 28th is Community Manager Appreciation Day. Yes, there is such a thing. The idea was kicked-off back in 2010 by web authority, Jeremiah Owyang, and now takes place every 4th Monday of January. The ostensible point to recognize the “behind-the-scenes” influence of online community managers around the world who use content and social media to maintain brands and engage customers. In … Continue reading »
Guest Post by Erica Moss Inbound marketing is a specific type of strategy, aimed at positioning your brand, product or service in a way that makes it easy for potential customers to find you. Through the techniques described in What Is Inbound Marketing and Why It Works, you’ve learned how to employ various strategies to put … Continue reading »
For years Seth Casteel photographed dogs leisurely floating in pools and playing in water features. It wasn’t until one of these animals lunged for a toy and dove into a pool that he captured an entirely new and revealing perspective on an otherwise ordinary event. It turns out, there’s a whole lot of activity beneath … Continue reading »
From Convince & Convert It has been my pleasure to work with ExactTarget in 2012. The company’s products, “Orange” culture, and marketing expertise are superb. I am delighted to be cited as #17 on this exclusive list.
I remember eating the massive chocolate chip cookie pancake at the International House of Pancakes (before they got cool and changed their name to IHOP). As a child, that would be some sort of reward for academic performance, or another birthday. But back then we didn’t snap pictures of me eating one of IHOP’s monstrosities, … Continue reading »
As written for SocialMediaToday A subsidiary of Berkshire Hathaway Inc. Brooks Sports is a market-driven company with a specialty dealer channel strategy focused entirely on meeting runners’ specific needs. Founded in 1914, the company has a long history of innovation in the athletic space, but no real history of marketing technology leadership. That’s all begun to change. … Continue reading »
As written for SocialMediaToday As an inbound marketer, I often write and share about what it means to capture, write, and publish stories. Done correctly, story telling transforms content from marketing to sharing, and merely informing to fascinating. Some of my most successful stories, like the Pinterest Pin That Launched a Company, recount a chain of events that … Continue reading »
Article written for and published as Content Marketing Made Easier – Interview with Michael J. Fern, CEO of Intigi on Technorati. The practice of content marketing (aka inbound marketing) is about consistently generating compelling, value-add content to your audience. I’ve done a lot of writing about it, and Google considers me a bit of an authority on … Continue reading »
As written for and published on Technorati “Content Marketing is the Only Marketing Left.”- Seth Godin Seth’s claim can be substantiated by a Google search on “content marketing” (aka inbound marketing) that will yield you nearly one billion hits. Content marketing is the practice of online marketing that deliberately uses a combination of search engine optimization (SEO), various social … Continue reading »