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Tan, Tweet, Repeat – Engage Mexico’s Social Media Training

As written for Technorati Hands-On Social Media Training…With a Piña Colada So the July 4th celebrations are over if you’re in the States. It’s back to “the grind.” The paperwork is still there, and, oh yeah, your boss needs you to figure out this whole “social media” thing and how to do it like the […]

Business Blogging Content Marketing Inbound Marketing Social Media for Business Social Media Tools Technology News

Content Marketing Just Got Easier with ContentGems’ Hootsuite Integration

As written for Technorati  One of the first tools I was exposed to early on in my content marketing career was a tool called Intigi. It cut hours of web navigating off my weekly schedule, and gave clarity and focus to my curated content activities. In fact, the only thing unclear about the tool, was how […]

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Video is Essential to Great Content Marketing: Interview with Pulse Network [VIDEO]

As published on Social Media Today When it comes to content marketing, video is vital. Your customers and potential customers are watching and sharing more video than ever. The recent Vineapp and Instagram video battle demonstrates technology is making it easier to both produce and consume. Viewers are watching it everywhere: at work, at home and on […]

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Demystifying the Art of Building Your Twitter Brand

As written for SocialMediaToday Your Personal Brand Run a search for “building your brand” and every major publication has some staff or contributing author delivering a recent article on the subject. In today’s economic environment, jobs, titles, and skills are all evolving. Scientists work with data as much as they work with particles and molecules. […]

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What a Community Manager Does [Infographic]

January 28th is Community Manager Appreciation Day. Yes, there is such a thing. The idea was kicked-off back in 2010 by web authority, Jeremiah Owyang, and now takes place every 4th Monday of January. The ostensible point to recognize the “behind-the-scenes” influence of online community managers around the world who use content and social media to maintain brands and engage customers. In […]

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6 Tools to Improve Your Inbound Marketing Efforts

Guest Post by Erica Moss Inbound marketing is a specific type of strategy, aimed at positioning your brand, product or service in a way that makes it easy for potential customers to find you. Through the techniques described in What Is Inbound Marketing and Why It Works, you’ve learned how to employ various strategies to put […]

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Beneath the Surface: 5 Social Media Predictions for 2013

For years Seth Casteel photographed dogs leisurely floating in pools and playing in water features. It wasn’t until one of these animals lunged for a toy and dove into a pool that he captured an entirely new and revealing perspective on an otherwise ordinary event. It turns out, there’s a whole lot of activity beneath […]