Content Marketing Technology News

The Social Pancake – IHOP Embraces Content Marketing

I remember eating the massive chocolate chip cookie pancake at the International House of Pancakes (before they got cool and changed their name to IHOP). As a child, that would be some sort of reward for academic performance, or another birthday. But back then we didn’t snap pictures of me eating one of IHOP’s monstrosities, […]

brooks-pr-invite
Case Study Content Marketing Social Media for Business Tech Conferences

Between the Laces: Brooks Sports’ Massive Social Growth

As written for SocialMediaToday A subsidiary of Berkshire Hathaway Inc. Brooks Sports is a market-driven company with a specialty dealer channel strategy focused entirely on meeting runners’ specific needs. Founded in 1914, the company has a long history of innovation in the athletic space, but no real history of marketing technology leadership. That’s all begun to change. […]

4-month-old-baby-in-hoodie
Content Marketing Inbound Marketing

Content Marketing Can Get You Pregnant

As written for SocialMediaToday As an inbound marketer, I often write and share about what it means to capture, write, and publish stories. Done  correctly, story telling transforms content from marketing to sharing, and merely informing to fascinating. Some of my most successful stories, like the Pinterest Pin That Launched a Company, recount a chain of events that […]

Content Marketing Inbound Marketing Technology Leader Interview

Content Marketing Made Easier – Interview with Michael J. Fern, CEO of Intigi

Article written for and published as Content Marketing Made Easier – Interview with Michael J. Fern, CEO of Intigi on Technorati. The practice of content marketing (aka inbound marketing) is about consistently generating compelling, value-add content to your audience. I’ve done a lot of writing about it, and Google considers me a bit of an authority on […]

content-marketing-2
Content Marketing Inbound Marketing Marketing Strategy Social Media Trends Tech Conferences

The Rebirth and Transformation of Cisco’s Marketing Strategy

As written for and published on Technorati “Content Marketing is the Only Marketing Left.”– Seth Godin Seth’s claim can be substantiated by a Google search on “content marketing” (aka inbound marketing) that will yield you nearly one billion hits. Content marketing is the practice of online marketing that deliberately uses a combination of search engine optimization (SEO), various social […]

content-socialmarketingfella-2
Content Marketing Inbound Marketing Social Media for Business Tech Conferences

Cisco’s 6 Rules to Building an Effective Content Marketing Team

As published in Business2Community I’ve long been an evangelist of content marketing (aka inbound marketing) as a critical and effective marketing strategy for SMBs in the new, social age. Content marketing is the practice of online marketing that deliberately uses a combination of search engine optimization (SEO), various social media channels, and blogging to publish content that people will seek-out, find […]

Content Marketing Inbound Marketing

As Does the Museum Curator, So Does the Savvy Marketer – Interview with Pawan Deshpande, CEO of Curata

At this year’s White House Correspondent’s Dinner, President Obama made a remark to Arianna Huffington. He quipped, “I’d be remiss if I didn’t congratulate the Huffington Post on their Pulitzer Prize. You deserve it, Arianna. There’s no one else out there linking to the kinds of hard-hitting journalism that HuffPo is linking to every single […]

Content Marketing Emerging Technology Inbound Marketing Internet Marketing Strategy Technology Leader Interview

The Cure for Writer’s Block – Interview with Gregg Freishtat, CEO of Scribit

Article first published as The Cure for Writer’s Block – Interview with Gregg Freishtat, CEO of Scribit on Technorati. Inbound Marketing Today, more than ever, empowered consumers can choose what they read, watch, and share. The pace of U.S. life is fast, there’s an abundance of new media to entertain us, and we now have the technology […]