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Integration Inspiration: Blending Print and Digital for Better #ROI

By Spencer Douglas Digital marketing techniques are understandably an integral part of many sales and marketing strategies these days, but if you are looking to improve your ROI, a blend of the old and the new could prove inspirational. Creating a marketing campaign, using direct mailing, with the assistance of label and stamp affixers to […]

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Five Modern Features Your Business Website Should Include

In 2016, it’s almost a guarantee that a potential customer’s first interaction with your business is online. Think about it: how many people these days physically go to a restaurant to check it out before making a reservation? Almost none, right? Instead, they check out the reviews, look at the restaurant’s website, and then decide […]

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The Affiliate Marketer’s Guide to CAN-SPAM Compliance

Spam is considered an unwelcome feature of online life by most of us, but despite its universal unpopularity it continues to feature heavily as a daily source of irritation when you open your mailbox and download your messages. The fundamental reason why marketers persist with spam is that it actually works in generating revenue, so […]

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There’s Such a Thing As an ‘Instant Customer’ and These Emails Will Help You Get Them

By Denny Averill and Romax.co.uk! Marketing via e-mail has become a substantial resource in online advertisement during the years. As we move further into the 21st century, more and more people carry smartphones with them and have instant access to their e-mail accounts. How we communicate our message to them is up to us, but […]

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Digital Market Trends You Should Never Employ in 2016

By Denny Averill and Romax.co.uk Today’s marketing trends are targeting the most pioneering ideas. Marketers must hone their skills and change old-fashioned tactics if they want their company and brand to stand out. With the rise of the internet and social media, the digital market landscape has changed. Whereas some ideas haven’t been affected by […]

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VentureBeat Insight Study Shows Personalized Emails Improve Clicks

VentureBeat (VB) Insight, the leading research firm dedicated to marketing and mobile technology, today announced the complete findings of its “Email Personalization Report,” offering insight into the current pitfalls of email personalization tactics and strategies for increasing the maturity of these efforts. While email is still customers’ preferred channel when it comes to communication from […]

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Does Email at Work Create Resentment? [Infographic]

As written for Social Media Today Of all the communication methods in the workplace, 43 percent say email is the one most likely to create resentment between senders and receivers —this according to a new survey from CPP, “The People Development People,” and publishers of the Myers-Briggs®  personality assessment. In a popular article I wrote last year, the company examined which […]