Written By: Stephen Twomey Email marketing has been an essential Internet marketing channel for most businesses. The performance of email has fluctuated over the years. It has stabilized over time, and has proven itself to be an effective way to reach prospects and customers. However, SMS marketing is slowly becoming a strong contender and may soon […]
Email Marketing
Do You Rely on Digital Marketing Methods? Don’t Overlook Direct Mail
As today’s media landscape keeps changing, marketers should hurry up and adapt their strategies. There’s an ever-growing number of online platforms and media channels that spread information, which means savvy brands must be open to change to evolve. Way too often, businesses allocate cash to tactics and strategies that follow the most recent trends. From […]
Integration Inspiration: Blending Print and Digital for Better #ROI
By Spencer Douglas Digital marketing techniques are understandably an integral part of many sales and marketing strategies these days, but if you are looking to improve your ROI, a blend of the old and the new could prove inspirational. Creating a marketing campaign, using direct mailing, with the assistance of label and stamp affixers to […]
Five Modern Features Your Business Website Should Include
In 2016, it’s almost a guarantee that a potential customer’s first interaction with your business is online. Think about it: how many people these days physically go to a restaurant to check it out before making a reservation? Almost none, right? Instead, they check out the reviews, look at the restaurant’s website, and then decide […]
The Affiliate Marketer’s Guide to CAN-SPAM Compliance
Spam is considered an unwelcome feature of online life by most of us, but despite its universal unpopularity it continues to feature heavily as a daily source of irritation when you open your mailbox and download your messages. The fundamental reason why marketers persist with spam is that it actually works in generating revenue, so […]
There’s Such a Thing As an ‘Instant Customer’ and These Emails Will Help You Get Them
By Denny Averill and Romax.co.uk! Marketing via e-mail has become a substantial resource in online advertisement during the years. As we move further into the 21st century, more and more people carry smartphones with them and have instant access to their e-mail accounts. How we communicate our message to them is up to us, but […]
Digital Market Trends You Should Never Employ in 2016
By Denny Averill and Romax.co.uk Today’s marketing trends are targeting the most pioneering ideas. Marketers must hone their skills and change old-fashioned tactics if they want their company and brand to stand out. With the rise of the internet and social media, the digital market landscape has changed. Whereas some ideas haven’t been affected by […]
Understanding the EMC Benefits of Good Email Practice
As published to Business2Community It’s hard to imagine that in 2016 there is anyone who doesn’t use email in their day to day life. It’s even estimated that there will be over 212 BILLION emails sent this year alone. Over 123 billion of those emails will be sent and received by businesses. But even with […]