As written for Technorati San Francisco is a hotbed of innovation. It’s the kind of place where last week’s ad:tech interactive advertising conference and this week’s Gamification Summit can meld into an entirely new and effective product. Value-exchange advertising is one of those, new methods. Value-Exchange Advertising Display advertising, especially on mobile platforms, doesn’t work for users. As the technology industry … Continue reading »
As published on Technorati Crowdfunding Plus Let’s say you’ve got a great idea. Something like a better mousetrap, but better. Like a better, safer, bicycle tire. You need money and you need guidance to bring it to market. Go to Kickstarter and you can work on getting the capital. Then what? Holy cow, I’ve got orders to fulfill! … Continue reading »
Article first published as CEO Interview: Visual Engagement: The Power of Storyboarding with Storyboard That on Technorati. Paraphrasing the Lean Startup mantra – In today’s business world the question isn’t what you can build, but what you should build. Central to knowing what to build is a firm grasp on what problem you want to solve, why … Continue reading »
As published on Social Media Today Sustainability “Green” Mobile Movement? This year has been full of great conferences featuring new technologies in the mobile application space. The convergence of Social, Local, and Mobile (SoLoMo) into a unified approach and integrated technology has been called ”the proverbial Holy Grail of marketing” by some analysts. Next month in San Francisco, in … Continue reading »
GIFs. I was using them a lot in ’06 on my MySpace, but hadn’t thought about it much since. As it turns out, the image format turned 25 years old recently, and the “grown up” GIF is enjoying a resurgence of popularity. The GIF’s new notoriety is partly the result of faster computers and improved bandwidth, paired with popularity … Continue reading »
![Loyalty Technology for the Little Guys [Infographic]](http://socialmarketingfella.com/wp-content/uploads/2012/07/coffee-swirl-lesleyk-flickr-160x120.jpg "Loyalty Technology for the Little Guys [Infographic]")
As written for Social Media Today In Vancouver, BC, one little coffee shop in the Mount Pleasant neighborhood is enjoying a 10x increase in customer loyalty. And one little company is helping them achieve it. RewardLoop is a mobile loyalty platform that rewards mobile device customers based on what they actually spend. The company has … Continue reading »
Article first published as The Cure for Writer’s Block – Interview with Gregg Freishtat, CEO of Scribit on Technorati. Inbound Marketing Today, more than ever, empowered consumers can choose what they read, watch, and share. The pace of U.S. life is fast, there’s an abundance of new media to entertain us, and we now have the technology … Continue reading »
Article first published as Good Content Deserves Good Distribution – Interview with dlvr.it CEO, Bill Flitter on Technorati. Dlvr.it was host to last week’s Content Marketing Strategies Conference here in the San Francisco Bay Area. The conference placed emphasis on the evolving content consumption patterns of consumers, who today, more than ever, can choose what they read, watch, and share. … Continue reading »
Article first published as What a Flock of Seagulls and Next Gen Cloud Computing Have in Common: Interview with Barry Morris, CEO of NUODB on Technorati. When a flock of seagulls flies, no single bird is leading the way. They navigate collectively, and together share the journey. No bird is in charge of the other. … Continue reading »
Article first published as The Bull Market for Bands: Interview with TastemasterX CEO, Marc Ruxin on Technorati. TastemakerX is social gamification-element platform that allows users to build “stock” portfolios of personal musical tastes and trade, share, and comment on them. Okay, so that’s a lot of words, so allow me to lend along with them a more current … Continue reading »