Facebook Marketing Marketing Strategy

Adjusting to the Expansion of Facebook Search Ads

After Facebook’s winter re-release of search ads, the social platform-turned-advertising-giant has recently expanded this option to more advertisers. In addition to the typical locations advertisers could place their ads, like the news feed and stories, this new option now allows ads to be generated as results right in Facebook’s search bar! With this game-changing new […]

Facebook Marketing

5 Facebook Metrics Your Business Must Track

Facebook Metrics give insight to businesses on how their Facebook activity is fairing so they can learn and build on past marketing strategies. While many SEO services concentrate on the likes of bounce rate, organic traffic, and returning visitors, Facebook offers different metrics for businesses to take advantage of. If you run Facebook campaigns and […]

Facebook Marketing Guest Post Social Media for Business Social Media Marketing

Is Facebook Still the Strongest Platform for Social Media Marketing?

Written By: Roshan Runnoo Facebook is the largest social media network in existence. It boasts of over 1.23 billion active users and  has the biggest market share ever possible. It is a commune of like-minded people who serve as the perfect target audience for select products and services. The challenge is to find these users. The […]

Facebook Live
Facebook Marketing Guest Post Latest Social Media Marketing Video Marketing & Technology

6 Ways to Use Facebook Live to Help Your Business

Written By: Elizabeth Victor With all the buzz and hype surrounding Facebook Live, you might be wondering how you can take advantage it, and make it work for your business. If you want to capitalize on this big trend, there are certain things that you can and should be doing to connect with your Facebook audience […]

Facebook Group
Facebook Marketing Featured

Innovative Ways to Use Facebook Groups to Grow Your Fans and Engagement

There’s a very big difference between a Facebook page and a Facebook group. Most marketers and webmasters always seem to focus on their business pages more. The reason is simple: they do not understand the power that groups can provide. According to a 2014 research, 500 million people were using Facebook groups on a monthly […]