Category: Featured

Featured
5 Essential Marketing Automation Tips for Successful Startups

By Liana Daren Marketing automation is seriously misunderstood buzzword that has been misleading a large number of startup entrepreneurs. It sounds like a machine that you give all your marketing commands to and voila! You’ve hired a new robot that you wouldn’t have to pay a dime to. If only, things were that simple! In reality, […]

Advertising
Why Mobile Marketing #Advertising Spend Is Increasing

By Sophorn Chhay The stats are in: By 2019, mobile ad spending will account for a whopping 72 percent of all digital ad cost in the United States. This year advertising revenue jumped more than $2 billion from an already impressive $9 billion last year to $11 billion this year. The question is why is […]

Big Data
Democratizing Data and #SocialMedia: Mass Meets Class

By Dr. Rahul Razdan The effective use of social media, as well as access to Big Data, should not be – it shall no longer be – the exclusive province of global corporations with seemingly endless marketing budgets and a near-constant presence on every relevant online platform and feed. For there is no reason why entrepreneurs […]

Case Study
6 Things People Expect From Your Contact Center in the Digital Age

Customers are talking, texting, tweeting, browsing and chatting more than ever. Their lifestyles demand fast, convenient access to information. Customers are also more self-reliant, often using self-service channels, peer-based communities and social networks to get help. Not surprisingly, people have little tolerance for poor service. They’ll simply take their business elsewhere. Failure to address these […]

Featured
Investigating the Silicon Prairie

Below is the product of a written interview with three C-level executives at Silicon Prairie startups in June of 2015. Jonathan Herrick – Chief Sales and Marketing Officer and Partner-Hatchbuck What’s the first thing you notice is the difference between startups in the Silicon Prairie, and those in Silicon Valley? Startups in silicon prairie can […]

Advertising
Keep It Real and Other Proven Ways to Market to Millennials

Published to SocialMediaToday Members of the millennial generation are expected to spend $10 trillion over their collected lifetime. This is a generation even bigger than the baby boomers, and quickly becoming the most important market segment for advertisers. So big, in fact, Goldman Sachs has identified which brands are most poised to capitalize from this […]

Business Intelligence
A New Wave of HR Technology Is Disrupting the Market

As published to Entrepreneur There’s a pattern in the lifespan of human resources (HR) technology companies of the past two decades: they get gobbled up. The pioneering firms in HR technology from the late 1990’s to early 2000’s were mostly acquired by bigger enterprise companies in need of a few product parts. IBM acquired Kenexa, Oracle […]

Andre Bourque (SocialMarketingFella) is Editor Emeritus of Technorati.

He covers emerging trends and news in social, mobile, cloud, and related technologies.

Based in San Francisco, he can be contacted via his social channels and at: andrefbourque@gmail.com

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