By Tracey Clayton Are your children struggling with learning? Do they have difficulty grasping the concept of mathematics? Many parents find themselves in a delicate position as they cannot find an interesting way to make their children enthusiastic about learning. This is not something that should discourage you. The trick is to make learning a fun […]
Gamification
Gamification strategies as an instrument to business reach and retention.
Gamification Yields 560% ROI at 30,000 Feet
My favorite industry conference is the Gamification Summit in San Francisco. Beyond the stellar food, are even more exceptional case studies. Today’s marketers are data-driven, and #gsummit delivers the kind of metrics we all want to see. Air Canada gamifies the passenger experience Air Canada is one of the top 20 airlines globally, and the […]
Why 70% of Forbes Global 2000 Orgs Are Building Gamification Apps
Written by Geoff Simon for Technorati Gamification: The art of incentivised engagement Gartner predicts that by the end of 2014, over 70% of Global 2000 organizations will have at least one ‘gamified’ application. To put this in perspective, during 2012 only about 20% of Global 2000 companies deployed a gamified application. That’s a pretty quick turnaround for […]
Fixing Broken Social Media Channels with Agile Leadership and Gamification: Interview w Fanzy
As written for Technorati Is This the Year of Gamification? Last year I had a prediction that 2012 would be the year of gamification. I may have been wrong. Just this year the Gamification.co proudly announced 1 million views to their consistently compelling SlideShare content. And others are beginning to talk of game integration into processes as line […]
Next Phase of Mobile Games – Interview with Tapjoy SVP, Chris Akhavan
As written for Technorati Everyone wants a piece of the mobile pie, but display ads and banners aren’t working; e-mail contact with consumers is archaic and attention spans are short. One of the few industries getting it right in the mobile space is gaming: an industry often overlooked or marginalized by the business world. According to a report compiled by […]
Driving Kids to Succeed through Gamification
As written for Business2Community Last week’s TechCrunch Disrupt conference profiled a lot of new and exciting technologies. Most impressive to me, however, are new ideas that meld real-life challenges with technological solutions. Munzee is a company doing just that. Beyond the Virtual, into Reality Taking gaming beyond the realm of the virtual, and making use of real-world […]
How to Be a Chamillionaire: Story of BigDoor Gamification
Lots of interesting speakers and cutting-edge technologies were introduced at last week’s Gamification Summit in San Francisco. Summit attendees ran the gamut, with representatives from Google, SAP, eBay, OMGPOP, AT&T, Salesforce.com, and United Airlines all participating. The conference theme was resoundingly universal; big players rallying around the importance of loyalty in the digital marketing ecosystem, […]
Project Management through Incentivization: Interview with RedCritter CEO, Mike Beaty
Article first published as Project Management through Incentivization: Interview with RedCritter CEO, Mike Beaty on Technorati. Project Management Software Imagine you’re a business who’s product delivery requires a whole lot of timely coordination between different functional groups. “Hey, that sounds like me,” you might be saying. It sounds like a lot of industry whose challenge is the […]