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Category: Gamification

Case Study
EarnYourWIngs
Gamification Yields 560% ROI at 30,000 Feet

My favorite industry conference is the Gamification Summit in San Francisco. Beyond the stellar food, are even more exceptional case studies. Today’s marketers are data-driven, and #gsummit delivers the kind of metrics we all want to see. Air Canada gamifies the passenger experience Air Canada is one of the top 20 airlines globally, and the […]

Gamification
global rankers
Why 70% of Forbes Global 2000 Orgs Are Building Gamification Apps

Written by Geoff Simon for Technorati  Gamification: The art of incentivised engagement Gartner predicts that by the end of 2014, over 70% of Global 2000 organizations will have at least one ‘gamified’ application. To put this in perspective, during 2012 only about 20% of Global 2000 companies deployed a gamified application. That’s a pretty quick turnaround for […]

Gamification
gamification
Fixing Broken Social Media Channels with Agile Leadership and Gamification: Interview w Fanzy

As written for Technorati Is This the Year of Gamification? Last year I had a prediction that 2012 would be the year of gamification. I may have been wrong. Just this year the Gamification.co proudly announced 1 million views to their consistently compelling SlideShare content. And others are beginning to talk of game integration into processes as line […]

Advertising
DotDsquare250
Next Phase of Mobile Games – Interview with Tapjoy SVP, Chris Akhavan

As written for Technorati Everyone wants a piece of the mobile pie, but display ads and banners aren’t working; e-mail contact with consumers is archaic and attention spans are short. One of the few industries getting it right in the mobile space is gaming: an industry often overlooked or marginalized by the business world. According to a report compiled by […]

Gamification
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Driving Kids to Succeed through Gamification

As written for Business2Community Last week’s TechCrunch Disrupt conference profiled a lot of new and exciting technologies. Most impressive to me, however, are new ideas that meld real-life challenges with technological solutions. Munzee is a company doing just that. Beyond the Virtual, into Reality Taking gaming beyond the realm of the virtual, and making use of real-world […]

Gamification
chamillionaire-header-socialmarketingfella
How to Be a Chamillionaire: Story of BigDoor Gamification

Lots of interesting speakers and cutting-edge technologies were introduced at last week’s Gamification Summit in San Francisco. Summit attendees ran the gamut, with representatives from Google, SAP, eBay, OMGPOP, AT&T, Salesforce.com, and United Airlines all participating. The conference theme was resoundingly universal; big players rallying around the importance of loyalty in the digital marketing ecosystem, […]

Gamification
RedCritter-logo1-socialmarketingfella
Project Management through Incentivization: Interview with RedCritter CEO, Mike Beaty

Article first published as Project Management through Incentivization: Interview with RedCritter CEO, Mike Beaty on Technorati. Project Management Software Imagine you’re a business who’s product delivery requires a whole lot of timely coordination between different functional groups. “Hey, that sounds like me,” you might be saying. It sounds like a lot of industry whose challenge is the […]

Emerging Technology
Taste-Coach2-socialmarketingfella
The Bull Market for Bands: Interview with TastemakerX CEO, Marc Ruxin

Article first published as The Bull Market for Bands: Interview with TastemasterX CEO, Marc Ruxin on Technorati. TastemakerX is social gamification-element platform that allows users to build “stock” portfolios of personal musical tastes and trade, share, and comment on them. Okay, so that’s a lot of words, so allow me to lend along with them a more current […]

Andre Bourque (SocialMarketingFella) is Editor Emeritus of Technorati.

He covers emerging trends and news in social, mobile, cloud, and related technologies.

Based in San Francisco, he can be contacted via his social channels and at: andrefbourque@gmail.com

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