Category: Guest Post

Guest Post
3 Ways That IoT Will Change The Future of Marketing

Written By: Chris Giarratana Each year more of our lives are integrated into larger systems through connected devices — things like connected thermostats, fitness trackers, connected automobiles and automated house appliances. These devices are the testimony of how far our IoT technology has come and shows the power that connected devices offer individuals and can […]

Guest Post
Why Social Media Is Essential for Succeeding in Local Business

Written By: Christopher Adams The growth of communication technology has created so many channels to stay in touch with customers that it often becomes quite confusing to decide which channel to use for the most rewarding marketing campaign.  The success of any marketing campaign depends not only on the right marketing strategies but also on […]

Guest Post
YouTube
How to Use YouTube for Creative Advertising

Written by: Helen Eagleton As video content marketing is on the rise, YouTube offers fantastic opportunities for businesses that want to expand their reach, engage audiences, and convert sales. Well-known brands including Coca-Cola, McDonalds, and Toyota all have leveraged YouTube to power their ongoing success. In fact, many people have positively responded to brand messaging via […]

Guest Post
Master Your Business Skills in 7 Easy Steps

Written By: Alex Williams Entering a business arena is difficult. Staying on your feet while new challenges are constantly being thrown at you is even harder. But obviously, you won’t get into that arena in the first place if you don’t have a shield and a sword to protect yourself. In your case, the shield […]

Guest Post
4 Reasons Why You Should Use Storytelling in Marketing

Written By: Lisa Michaels Stories have practically unlimited potential as tools that connect audiences with the products and services they need to live and work. And the concept is not new – marketers have been leveraging the power of storytelling to achieve exceptional results for a very long time. Integrating storytelling into your marketing strategy allows […]

Guest Post
The Rise of Social Marketing and Your Bottom Line

Written By: Zachary Jarvis It seems like Social Marketing has been with us forever, but in truth, it’s been around for less than a decade. It’s all to do with the Smart Phone. It’s now ten years since the first iPhone launched, and even though Twitter launched a year earlier, it was the ability to […]

Guest Post
5 Ways Manufacturers Use Social Media To Improve ROI #B2B

Written By: Heather Redding Let’s start with some honesty. How would you rate the social media marketing effectiveness of your manufacturing business? According to a study by the Content Marketing Institute, your response is more than likely “I don’t know.” B2B businesses, especially manufacturers, tend to be the slowest to accept and integrate social media marketing. […]

Andre Bourque (SocialMarketingFella) is Editor Emeritus of Technorati.

He covers emerging trends and news in social, mobile, cloud, and related technologies.

Based in San Francisco, he can be contacted via his social channels and at: andrefbourque@gmail.com

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