By Dr. Rahul Razdan The triumph of Big Data may take many forms, but it already has an impact – a large one – within the realm of social media. By having entrée to key analytics, and by making that information affordable and accessible to as diverse an audience as possible, companies and consumers can have […]
Guest Post
Why Social Media Silence Isn’t Golden in Business
By Patricia Baronowski-Schneider, President of Pristine Advisers. On Wall Street, there is a great deal of communication – but little conversation. There are pundits and analysts aplenty, as well as a surplus of investment fund managers and financial experts. And yet, these men and women – the very people who need and want to attract new […]
Will Facebook Canvas Finally Deliver Effective Mobile Advertising?
To improve the Facebook ad experience of both the marketers and the users, the giant social media platform launched Facebook Canvas on February 2016. This full-screen ad experience that is built for businesses to bring an overwhelming, vivid description of who they are and what they offer. The main idea is to put the brand’s […]
The Undeniable Power of Business Attraction
By Vince Baiera R.N., BSN When I was in high school I played football and after years and years of practice and training, I was lucky enough to receive a full scholarship to play Division I football. As my high school career grew and I got better and it consumed my thoughts and actions, everything I […]
Expanding the Social Conversation About Goods and Services
By Brian Robson If It’s Important, It’s Social. Here is a simple rule involving the use of social media: If what your business does is important, if what you do is of personal substance and professional significance, then you need to broadcast that news across every relevant medium. For if your role, or the role of […]
How to Use Twitter to Steal Customers from Your Competitors
By Michael Akinlaby With 42% of Twitter’s users following brands, Twitter is a great place to build brand ambassadors, drive traffic and convert sales. Instead of starting all the way from the scratch, you can tap into the fan base of your competitors. Your established competitors have spent years building their army of ambassadors and customers […]
The Power of Part-time
By Vince Baiera R.N., BSN I hold a Bachelor’s of Science in Nursing degree from Robert Morris University. I was not formally trained in Business nor did I work in the business field for the first 6+ years of my career. It was only when a friend introduced me to a Network Marketing company where I […]
Podcasting: A Medium of Great Influence and Social Power
By Lewis Fein As I like to remind people, the power of podcasting is of global importance: It is a venue where, through conversation and the give-and-take between a host and a guest, as well as questions and commentary from callers, technology allows us to socialize – by and from social media – in real-time, […]