Guest Post Latest Social Media for Business

Why Social Media Silence Isn’t Golden in Business

By Patricia Baronowski-Schneider, President of Pristine Advisers. On Wall Street, there is a great deal of communication – but little conversation. There are pundits and analysts aplenty, as well as a surplus of investment fund managers and financial experts. And yet, these men and women – the very people who need and want to attract new […]

Advertising Guest Post Latest Mobile Trends & Tech Social Media for Business

Will Facebook Canvas Finally Deliver Effective Mobile Advertising?

To improve the Facebook ad experience of both the marketers and the users, the giant social media platform launched Facebook Canvas on February 2016. This full-screen ad experience that is built for businesses to bring an overwhelming, vivid description of who they are and what they offer. The main idea is to put the brand’s […]

Brand Management Guest Post Latest Social Media Marketing

Expanding the Social Conversation About Goods and Services

By Brian Robson If It’s Important, It’s Social. Here is a simple rule involving the use of social media: If what your business does is important, if what you do is of personal substance and professional significance, then you need to broadcast that news across every relevant medium. For if your role, or the role of […]

Brand Management Guest Post Latest Social Media Marketing Social Media Tools Twitter for Business

How to Use Twitter to Steal Customers from Your Competitors

By Michael Akinlaby With 42% of Twitter’s users following brands, Twitter is a great place to build brand ambassadors, drive traffic and convert sales. Instead of starting all the way from the scratch, you can tap into the fan base of your competitors. Your established competitors have spent years building their army of ambassadors and customers […]