Category: Guest Post

Advertising
Why Mobile Marketing #Advertising Spend Is Increasing

By Sophorn Chhay The stats are in: By 2019, mobile ad spending will account for a whopping 72 percent of all digital ad cost in the United States. This year advertising revenue jumped more than $2 billion from an already impressive $9 billion last year to $11 billion this year. The question is why is […]

Big Data
Democratizing Data and #SocialMedia: Mass Meets Class

By Dr. Rahul Razdan The effective use of social media, as well as access to Big Data, should not be – it shall no longer be – the exclusive province of global corporations with seemingly endless marketing budgets and a near-constant presence on every relevant online platform and feed. For there is no reason why entrepreneurs […]

Business Reputation
Social and Successful: Not a Cause and Effect Relationship

By Brian Robson A reminder to individuals and companies “obsessed” with social media at the expense of conventional – and indispensable – offline offerings like excellent customer service, technical expertise, attentiveness, and personal respect and professional responsiveness: There is no post or tweet, there is no comment or link, and there is no text message or […]

Business Reputation
Creating #SocialMedia Love with Each Post and Tweet

By Dave Ratner For all its alleged power and influence, social media is, for too many companies and consumers, an antisocial assortment of withdrawn individuals and communities: There is plenty of talk – there are monologues in every voice and volume of sound, from murmurs and whispers to shouts and screams – but little dialogue; […]

Guest Post
Anti-Social Media Driving Twitter in the Age of Terror

By Dr. Julie Albright If you doubt the efficacy of social media – rather, if you want to see the greatest discrepancy between what so many marketing experts and their respective agencies claim to do versus what a specific group can do – look at the shell casings, police tape, memorial flowers, candles and photographs […]

Advertising
Better Targeting Can Help Turn Back the Ad Blocking Tide

By Josh Dreller VP, Product Marketing at 4C Consumers are signaling that they’ve had enough. Ad blocking software is being downloaded in droves. During the past twelve months, the number of people globally blocking ads grew 41 percent, according to a recent report commissioned by Adobe. Though only 9 percent of people in the U.S. are currently […]

Default
What Makes Social Networking Sites So Popular?

By Chassie Lee Is it narcissism, or is it our need for self-validation that’s making social networking sites so popular? Are we really that addicted to social media? Experts are looking into the reasons for the rise of social networking. Staggering use of social networking sites carries on through 2015 As of July 2015, Facebook […]

Guest Post
How Social Media Impacts Non-Profit Organizations

By Nick Rojas Social media has drastically changed the way people interact not only on a domestic, but on a global level. Through the power of social networks, users now can find long-lost friends and colleagues, share articles and videos that provoke or inspire, and gather around certain interests in form of topical groups and […]

Andre Bourque (SocialMarketingFella) is Editor Emeritus of Technorati.

He covers emerging trends and news in social, mobile, cloud, and related technologies.

Based in San Francisco, he can be contacted via his social channels and at: andrefbourque@gmail.com

Flickr

    Stay Connected!

    This site is protected by Comment SPAM Wiper.